KEEPING drivers safe on the road — that is the objective of a road safety campaign launched in conjunction with the Chinese New Year celebration.
This public sector-private sector collaboration was jointly organised by the Kuala Lumpur Road Safety Department and Hotel Sri Petaling Kuala Lumpur.
The Integrated Ops and Road Safety Campaign, which kicked off at the hotel on Jan 16 and ends on Feb 2, aims to spread awareness among road users as they balik kampung to their hometowns.
Seputeh MP Teresa Kok, who launched the campaign, said it was one of the efforts carried out by the government to reduce road accidents and fatalities which were usually high during festive seasons.
“With the theme ‘Drive Carefully, Arrive Safely’, the main purpose of this campaign is to reduce traffic accidents and deaths on the road.
“Although the number of cases has dropped, it is very important for all road users to practise road safety steps during travel, ” she said.
Other agencies and departments involved in the campaign are Road Transport Department (JPJ), Kuala Lumpur Road Safety Council, the police, Fire and Rescue Department and Kuala Lumpur City Hall (DBKL).
According to Bukit Aman’s
Police Traffic Investigation and Enforcement Department, the number of deaths from road
accidents recorded from January
to November last year dropped to 5,661 compared with 6,284 during the same corresponding period in 2018.
“The number of deaths caused by road accidents in the Federal Territories up to November last year was 192 cases.
“Proactive efforts are needed in order to reduce the statistics on road accidents, ” Kok said.
Hotel Sri Petaling general
manager Hizam Shah Omar said it was the first time the hotel had
collaborated with government agencies to organise this campaign.
“This campaign is part of the hotel’s corporate social responsibility programme with an emphasis on road safety, ” he said.
At the event, Kok flagged off a convoy of enforcement vehicles and other relevant advocates before handing out goodie bags to nearby road users.
Also present were Federal Territory Road Safety Department director Azharul Izwan Puaadi, Kuala Lumpur JPJ director Datuk Ismail Mohd Zawawi, Brickfields district deputy police chief Supt Basri Sagoni, Kuala Lumpur Fire and Rescue Department chief Muhammad Ridhwan Kamarulzaman and hotel executive assistant manager Mohd Nizamri Md Yusoff.
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