Rise in demand for experiential travel, says CM


Artist Ahmad, also known as Kymio (left), briefing a visitor about his works featured in the ‘Between Buildings’ group exhibition.

HOSPITALITY industry players who understand the needs and preferences of modern travellers, while providing unique experiences, play a crucial role in making Penang one of the best destinations to visit in Asia.

With the Experience Penang 2020 campaign kicking off, concerted and collaborative efforts are needed to give visitors a memorable time during their stay.

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