Toasting to double prosperity in Year of Rat


  • Metro News
  • Tuesday, 21 Jan 2020

The Kwong Ngai lion dance troupe performing at the launch of Tiger Beer’s 2020 Chinese New Year campaign in Pavilion Kuala Lumpur. — Photos: LOW BOON TAT/The Star

There was a street bazaar, a lion dance and games of chance. But what drew the crowd to the crystal fountain of Pavilion Kuala Lumpur was a surprise concert by Malaysian hip-hop star Namewee.

Organisers behind the launch of Tiger Beer’s 2020 Chinese New Year 88th anniversary campaign had kept this detail from guests as a surprise.

But trying to keep the appearance of a big star like Namewee a secret was no easy feat.

News of his stage appearance spread around the area that he might be coming but no one could or would confirm if it was true. The suspense was finally lifted after a 21 pole lion dance performance by the Kwong Ngai troupe.

When Heineken Malaysia Bhd managing director Roland Bala announced that the rap sensation would indeed be performing, the crowd broke into loud cheers.

As warm-up, Tiger Sin Chew Chinese Education Charity Concert singers Victor Lee, Jyin Poh, Z Yan and Kopi Lim got everyone singing and clapping to a medley of Chinese New Year songs.

After that was Namewee’s turn. And what an entrance he made! Dressed in a jumpsuit of black and bright yellow stripes and flanked by a bevy of dancers, he surprised fans by emerging from the crowd. And as expected, the man put on a great show.

(Back row, from second left) Heineken Malaysia Bhd finance director Szilard Voros, Roland and marketing  director Pablo Chabot with (front row, from left) human resources director Kukarajan Kanagarajan, sales  director Vasily Baranov and supply chain director Salima Bekoeva at the launch of the Tiger Beer campaign.(Back row, from second left) Heineken Malaysia Bhd finance director Szilard Voros, Roland and marketing director Pablo Chabot with (front row, from left) human resources director Kukarajan Kanagarajan, sales director Vasily Baranov and supply chain director Salima Bekoeva at the launch of the Tiger Beer campaign.

“It is auspiciously significant for Tiger beer to hold its 88th anniversary celebrations in the heart of the Golden Triangle.

“As it is, the number complements the location’s feng shui with its symbol of double prosperity. It is a good sign for us too. This is going to spur us to go against all odds in the Year of the Rat,” said Heineken Malaysia sales manager Charles Chiew.

After the concert, some 380 guests, made up of the chairmen and committee heads of the coffee, bar and restaurant merchants associations from Klang, Selangor and Kuala Lumpur, were feted to an eight-course lobster dinner at Grand Imperial.

A free flow of Tiger, Heineken, Guinness, Applefox and Strongbow Gold made the affair a raucous one.

That a dedicated sales and marketing team had made it a point to visit every table to toast the occasion assured a continuous chorus of yam seng the whole night through as a live band and a magic show provided the night’s entertainment.

Selangor and Kuala Lumpur Foochow Coffee, Bar and Restaurant Merchant’s Association social officer Raymond Cheow, who took the opportunity to thank the hosts, also conveyed his well-wishes for the company’s continuous prosperity.

“May they have another spectacular year ahead,” said Cheow.

Namewee performing at the event.Namewee performing at the event.

Cheow also thanked Tiger for supporting Chinese education. As confirmed by Tiger Sin Chew Chinese Education Charity Concert national campaign director Ricky Lim, the company has spent more than RM352mil to help some 5,000 vernacular Chinese schools since 1994.

The Chinese community’s determination in ensuring that their younger generation would not be left wanting where education was concerned, had helped make the programme a sustainable one, said Lim.

Federation of Sundry Goods Merchants Associations of Malaysia national president Hong Chee Meng also took the opportunity to remind stakeholders that in order to preserve the market, they must cooperate with the authorities and comply with licensing requirements.

One of them is the mandatory notice against liquor sales to minors and Muslims to be prominently displayed at their outlets.

Ending the night on a high note was a final toast by Roland. Bidding guests to fill their glasses for one last time, the Kelabit was heard saying in jest that those with half-filled receptacles would not be as lucky.

On how the company will navigate the business waters in the Year of The Rat, Roland reckoned that the way to go would be to be as resilient, adaptable and outgoing as the Chinese zodiac’s personality.

Collectors keen on purchasing limited-edition items and clothing for this occasion can check out the Tiger Huat Huat bazaar at Pavilion Kuala Lumpur Connection, which will be open until Feb 9.

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