Traditional CNY practices recreated by diploma students for final-year project


  • Metro News
  • Saturday, 18 Jan 2020

Writing calligraphy together are (from left) TAR UC Advertising programme leader Chitra Muthusamy, TAR UC Communication and Creative Industries Faculty dean Dearna Kee June Chen, Dr Oo, Wangsa Walk Mall Assistant A&P manager Suzana Anuar and TAR UC Communication and Creative Industries Faculty associate dean Shubashini Anamalai at the launch of the ‘Back to Roots’ event. — Photos: LOW LAY PHON/The Star

TO CELEBRATE the Year of the Rat, students of Tunku Abdul Rahman University College (TAR UC) organised a Lunar New Year event with the theme, “Back to Roots.”

Visitors were treated to a number of activities such as making origami with ang pow packets, Chinese calligraphy writing, yee sang tossing and quizzes, among others.

The event was organised by Diploma in Mass Communication (Advertising) students for their final year project in collaboration with Wangsa Walk Mall.

Campaign manager and student Naandhini Sanggar, 22, said they chose the theme as it focused on family reunions and that was what Chinese New Year celebrations are all about.

“The idea was to recreate the way the festival was celebrated in earlier years, ” she added.

TAR UC students performing in Wangsa Walk Mall as part of the campaign.TAR UC students performing in Wangsa Walk Mall as part of the campaign.

The event was launched with the writing of Chinese calligraphy followed by a yee sang tossing session.

Participants wrote xin nian xin qi xiang, which means “new year, new hope.”

TAR UC vice-president Assoc Prof Dr Oo Pou San said the theme was meaningful.

“Chinese New Year is a time for families, relatives and friends to reunite.

“For my family and I, it is a time for family bonding and to keep the tradition alive, ” he said, adding that he hopes Chinese culture and traditions would be passed on to future generations.

“Malaysia is a melting pot of different cultures and traditions and we are fortunate to be able to experience them.”

A series of activities were also held including a mother and daughter cheongsam modelling contest and children’s colouring competition.

Other activities included wushu, Chinese orchestra, lion dance as well as a performance by the TAR UC Diabolo Society.

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