Telco’s app to help trigger users’ recollections

Maxis has launched a mobile app called RE:Collections to record and relive users’ memories.

MAXIS Bhd has launched a mobile app called RE:Collections to record and relive users’ memories.

Released in conjunction with the coming Chinese New Year celebrations, the company’s head of brand and marketing Tai Kam Leong said the app could record photos and videos and was embedded with new technology such as data analytics, machine learning and augmented reality.