Brewer doubles the rewards in 2020

Tossing to a prosperous new year are (from left) Carlsberg marketing director Caroline Moreau, human resource director Pauline Lim, sales director Gary Tan Sim Huan, Clini, corporate communications and CSR director Pearl Lai Ming Choo, non- executive director Michelle Tanya Achuthan, government affairs/ duty-free director Lew Yoong Fah and chief financial officer Lim Chee Kiat.

IN grand fashion amid bright lights, red paper-cut decorations and boughs of cherry blossoms, Carlsberg celebrated its 2020 Chinese New Year campaign.

Themed “Double Cheers. Double Winnings”, the campaign launch was held at the fountain area of Plaza Arkadia, Desa Park City.

The brewery ushered in 2020 by offering its consumers the chance to double up their rewards by winning a limited-edition 3-litre Carlsberg bottle, Carlsberg smart mini bar and other attractive prizes.

Inspired by the Chinese saying that “good things come in pairs” and the unique occurrence of 2020, Carlsberg’s campaign focuses on the traditional art of red paper-cutting.

All Carlsberg and Carlsberg Smooth Draught CNY festive cans and bottles will thus feature a special label containing the fish which symbolises abundance and the lion dance for prosperity.

Attended by more than 350 media and trade partners who were greeted by the Carlsberg management led by managing director Stefano Clini, the venue was enlivened by an acrobatic lion dance performance and yee sang-tossing.

Quality brews were presented with steamboat and barbecue delights on skewers and sauces.

More than 350 guests being treated to a spectacle of lion dances, tasty food and free flow of beer during Carlsberg’s Chinese New Year 2020 campaign launch in Desa Park City, Kuala Lumpur.More than 350 guests being treated to a spectacle of lion dances, tasty food and free flow of beer during Carlsberg’s Chinese New Year 2020 campaign launch in Desa Park City, Kuala Lumpur.

In his opening speech, Clini announced the theme of the campaign and the prizes to be won, including the 3-litre Carlsberg bottle and smart mini bar.

More than 2,000 units of the limited-edition bottle are available nationwide and to date, over 600 winners have walked away with the bottle.

Invited guests and members of the public at the open-air celebration got the chance to take home the 3-litre bottle or other attractive prizes by scanning a QR code.

This Lunar New Year period, Carlsberg will give its customers more chances to double up their festivities by owning the limited-edition bottle by checking inside the bottle cap of any 640ml Carlsberg or 580ml Carlsberg Smooth Draught at participating coffeeshops and food courts.

They also stand the chance to win instant prizes, such as Carlsberg’s elegant, sleek glassware, when stocking up on beers this festive season.

Customers can also Snap and Win their way to owning a 3-litre Carlsberg bottle.

Meanwhile, Carlsberg’s “Probably The Best CNY Shopping Experience” is back by popular demand with activations at participating supermarkets and hypermarkets where grand prize winners will be able to take home groceries worth up to RM800 paid by Carlsberg.

So far there have been 160 grand prize winners nationwide, with one last weekend to go. Find out more by visiting

Another enviable prize to take home is the Carlsberg smart mini bar which features a modern design of a table equipped with a built-in fridge and fitted with Bluetooth speaker and USB charger.

To become a winner, simply purchase two cartons of Carlsberg and/or Carlsberg Smooth Draught and a carton of 1664 Blanc, Somersby or Asahi at participating hypermarkets.

Customers can also purchase Carlsberg Malaysia products for RM20 and above at participating convenience stores to be eligible for the weekly draws that offer the chance to win the smart mini bar or a 1664 Blanc-branded Mini Chiller.

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Carlsberg , Chinese New Year


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