All you need for a deluxe feast


  • Metro News
  • Wednesday, 15 Jan 2020

CHC is packed with shoppers stocking up on CNY delicacies.

WITH Chinese New Year around the corner, shoppers are flocking to Chiap Heng Ch’ng (CHC) in Penang to stock up on must-have items.

A household name for over 50 years, the shop located along Jalan Dr Lim Chwee Leong (opposite Prangin Mall) is also known for its Peace brand canned fruits.

Cook up a storm with the extensive selection of delicacies including dried seafood, sauces and seasonings, noodles, processed fruits and vegetables.

The premium products are also ideal as gifts.

CHC business development manager Teh Pai Eng said that new on the shelves is the Hale’s Blue Boy Brand concentrated artificial flavoured syrup from Thailand.

“This drink is available in two refreshing flavours of Cream Soda and Sala,” he said, adding that CHC is the sole distributor of the brand in Malaysia.

Other hot items for the season are locally made lap cheong (Chinese sausage), lap yok (waxed meat) and lap ark (waxed duck), dried oysters, dried scallops, fish maw, sea cucumbers and dried mushrooms.

The famous Hale’s Blue Boy Brand flavoured syrups are  available in Malaysia only at CHC.The famous Hale’s Blue Boy Brand flavoured syrups are available in Malaysia only at CHC.

“Abalones under our Prosperity brand are available in packings of 180gm drain weight.

“We also carry ready-packed Buddha Jumps Over The Wall from Taiwan.

“This is a delicious combination of South African abalone, dried mushroom, fish maw, dried scallop, chestnut, bamboo fungus, oyster mushroom, white mushroom and black fungus with braised chicken soup,” he said.

Also available is the prominent Thai brand of Maepranom, renowned for its range of chilli pastes, dipping sauces, instant seasonings and most recently, the ready-to-cook Lazy Set.

Each packet of the Lazy Set contains all the ingredients and spices required for an instant meal.

The range consists of Hainanese chicken rice, BBQ marinade sauce with Jaew spicy dip, and phad kapraow paste with dried spices.

The famous Peace brand of canned fruits comprising longan, lychee, pineapple, rambutan, toddy palm and fruit cocktail are definite Chinese New Year essentials.

CHC also features other brands of canned fruits and vegetables such as Ferry, Building and Sea Elephant.

CHC comes with the assurance of quality and reasonable pricing.

The company started as a small shop trading in dried foodstuff before its managing director Pee Chit Min made the decision to shift the focus to canned food in 1982.

He had the foresight to predict the trend towards hassle-free cooking and ready-to-eat essentials.

Thus he embarked on a mission to make food preparation as convenient as possible for families.

By the 1980s, the Peace brand desserts are served straight from the can in thousands of house-holds.

A major player in the local market for processed and canned food, CHC had garnered a string of accolades over the decades.

These include the Golden Bull Award, Superbrands, Business of the Year Award, The Air Awards, and Quality Export Products Award (accorded by Thailand).

CHC is open from 9am to 9pm from Monday to Saturday and until 6pm on Sundays until Chinese New Year.

After that, operating hours will be back to normal from 9am to 6pm daily except Sundays.

For more information, call 04-261 8998, 261 3888 or 261 4888 or log on to www.chcpeace.com.

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Chinese New Year , CHC , premium products

   

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