Brand launches sundae and ice cream cakes with lion dance theme

  • Metro News
  • Monday, 13 Jan 2020

A Baskin-Robbins Bring The Lion Home cake box.

PEOPLE who have always wanted to wear the lion dance outfit and show their prowess can now do so until Feb 29, courtesy of Baskin-Robbins.

The premium ice cream brand is inviting the public to #BringTheLionHome and #BeTheLionDancer.

Since the 1980s, generations of Malaysian lion dancers have innovated the choreography while continuing the sacred tradition.

Often paired with a musical ensemble of drums, gongs and cymbals, the lion dance is meant to drive away bad luck to welcome the Chinese New Year while bringing a festive atmosphere to its surroundings.

In conjunction with the festive season, Baskin-Robbins will launch the Double Happiness Lion and Prosperity Lion ice cream sundaes. These sundaes come in a red waffle cone with toppings that resemble a lion dance.

Baskin-Robbins will also launch three limited-edition ice cream cakes — Dancing Lion, Fortune Lion and the pineapple-themed Ong Lai. These ice cream cakes also come packaged in a lion dance-themed cake box.

Customers can also enjoy a special 3D lion dance experience through their phones. Take a closer look at the lion dance-themed cone sleeve and cake box and scan the QR code to download an exclusive 3D lion dance, AR lion face filter and fortune vouchers.

Customers also stand a chance of winning a prize by taking a photo of themselves with the filters and uploading it to the Baskin-Robbins website.

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