THE “Beyond Badminton” corporate social responsibility (CSR) initiative by Top Glove Corporation Bhd has been extended for another year to challenge and reward its employees to stay active and healthy through badminton training.
Since March 2019, the initiative for its employees and children that gives them a 60% subsidy of the training fees has seen around 30 participants entering the programme to train with the Duo Sparks Badminton Academy with marked benefits to their well-being.
“The results have been truly awesome – not only have we seen weight loss, increased energy and better overall fitness, we have seen other benefits such as how well they bonded and how much they enjoy badminton, ” said
Duo Sparks Badminton Academy co-founder and head coach Daphne Ng.
“Besides, it is also a very good sports promotion of badminton to the community. Some players also started participating in competitions and friendly matches which strongly encourages employee engagement and positive organisational culture.
“It also highlights the importance of a corporate company’s support in building a sustainable platform in encouraging family bonding, fitness and mental health illness prevention through sports, ” Ng added after a ceremony at Top Glove’s offices to recognise the support given by the company to encourage employees to learn or enhance their badminton skills.
With support from Top Glove executive chairman Tan Sri Dr Lim Wee Chai, the purpose of the programme is to encourage employees to lead a healthier lifestyle and to stay motivated in learning and progressing to their badminton training.
On top of having separate training for beginner, intermediate and advanced levels, the programme further encourages commitment from its participants by rewarding them RM25,000 in prizes for consistent attendance over a period of time.
The bigger pool of badminton players also means that Top Glove will be able to field more teams in corporate tournaments, friendly matches as well as have potential talents making the switch from being a social player to the elite level where they will be part of the Top Glove Badminton Club that participated in the Purple League Corporate 2019.
Lim, who founded Top Glove was also part of the company’s Corporate Purple League team that finished first runner-up in the inaugural season this year.
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