Eu YAN Sang Malaysia’s “Bucket of Gold” charity fundraising campaign returns for the 17th consecutive year to help people in need for the Chinese New Year.
Until Feb 8, part of the proceeds from every bucket of mandarin oranges will be channelled towards Petaling Jaya-based Lovely Disabled Home, the beneficiary this year, to help build its Lovely Cerebral Palsy Home.
The funds will be used to upgrade its facilities in order to provide physical therapy and functional training for patients with cerebral palsy.
Speaking at the launch, Eu Yan Sang managing director Eric Chiu expressed hope that the campaign would help the non-profit organisation achieve its goal.
“Lovely Disabled Home is a non-profit centre which provides a barrier-free workplace for those with physical and mental disability and cerebral palsy so that they can earn a living while reducing the physical and mental burden of their caregivers.
“We hope through this campaign, we can help better the lives of people at this home, ” said Chui, adding that she also hoped that the public would better understand the needs of children with cerebral palsy as well as the urgency and importance of providing professional physical therapy for them.
Donation boxes have been set up at all Eu Yan Sang stores nationwide for the public to contribute in either cash or cheque, made payable to Lovely Disabled Home.
The launch of the fundraising campaign was held in conjunction with the company’s Chinese New Year hamper offerings.
Eu Yan Sang sets the festive theme as the Rui Feng year – “Rui” stands for great fortune while “Feng” comes from the action of filling up a container named Dou, meaning abundant harvest of grains, wealthy life and virtue renders wealth and wealth renders the people a great life.
Eu Yan Sang shared a short video titled Home is Where The Love Is, showing a girl who upon finding out that she was adopted, gets into
a conflict with her foster father and embarks on a quest in search of her biological parents.
Along the journey, she discovers that both her foster and biological fathers are from the same clan.
In the end, this girl returns home to reunite with her foster parents.
“Family values are part of our mutual identity, so are the values of gratitude and reciprocation, ” Chiu stressed.
Throughout the campaign period, Eu Yan Sang’s New Year kombi van will travel across the country to bring prizes to the public through a 10-second challenge.
Eu Yan Sang also launched a challenge for users to choose Astro’s new song and record creative videos.
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