Black shoes now in demand


  • Metro News
  • Monday, 30 Dec 2019

Hasima (centre) and daughter Aina Humaira choosing a school bag at the Kimnovak store in Jalan Magazine. — Photos: LIM BENG TATT/The Star

MANY families are buying black shoes for the new school year, leaving stores wondering how to manage their existing stock of white shoes.

“We have donated many white shoes to schools as most of our customers buy only black shoes nowadays, ” said Kimnovak manager Lillian Lim.

Lim said those opting for white shoes these days are students from private secondary schools.

“Although there are people who still buy white shoes, the demand is not really high so we do not stock up on white shoes anymore.

“Even if we wanted to stock up, most suppliers do not offer white shoes anymore as students have to wear only black shoes to school from 2021, ” she said when met at the store along Jalan Magazine in Penang recently.

Lim said although the black shoes are selling better now, their store still recorded a slight dip in sales for back-to-school items this year.

“This might be due to the lower sales of white shoes.

“Previously, when students had to wear white shoes, their parents would usually get two or three pairs at a time as white shoes are made of canvas and get dirty easily.

“Black shoes are made with a mixture of PVC materials and don’t get dirty easily. They are also durable.

“Now most parents get only one pair of black shoes each for their children, ” she added.

Clerk Hasima Hashimi was at the store with her daughter Aina Humaira, nine, to get a pair of new black shoes.

“My daughter needs new black shoes as she is still wearing the white ones.

“So far, I have spent around RM200 as I am also picking up some socks and a uniform for her, ” said the 40-year-old from Permatang Pasir.

Hinn Lee store supervisor Nurul Amirah Nilla Abdullah said while the store in Jalan Magazine has its regular customers, business has been slow.

“We try to maintain our prices as we manufacture our own products.

“We will be holding a 50% discount sale to clear our stock of white shoes.

“In the event we are unable to clear our stock, we will turn to other methods, ” she said, adding that they had also stopped receiving white shoes from suppliers due to low demand.

Housewife Rosmasita Md Wazir, 36, and her sons Azafel Mohd Azmir, eight, and Ezofe Mohd Azmir, seven, were among those spotted shopping for the new school term.

“We are here to buy two sets of uniforms, a white school shirt and two pairs of trousers.

“So far, I have spent over RM200 on back-to-school essentials.

‘The uniforms are not cheap but the price is still pretty reasonable.

“I think the prices for most school items have remained almost the same for the past few years, except for the price of trousers, ” said Rosmasita when met at Hinn Lee.

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