Show of thanks to key influencers


  • Metro News
  • Friday, 27 Dec 2019

The PDB management team with (from third left) Diana Danielle, Neelofa, Scha Alyahya (second from right) and Awal Ashaari (right).

BUILDING a strong brand and loyal following is key to a company’s success, even more so at a time when consumers are inundated with options.

Petronas Dagangan Bhd (PDB) hosted an appreciation high tea soiree for its circle of social media influencers who have played a huge role in elevating its brand awareness and reaching out to larger followers.

Held at Grand Hyatt Kuala Lumpur, the star-studded event saw the presence of the brand’s loyal supporters, including power couple Awal Ashaari and Scha Alyahya, Neelofa, Sharifah Sakinah, Diana Danielle, Shuib Sepahtu, Yann Lee, Naim Daniel, Ismail Izzanim, Chef Fendi and Anis Nabilah.

During the celebration, PDB managing director and chief executive officer Datuk Sri Syed Zainal Abidin Syed M. Tahir shared the company’s vision and how both the brand and the key influencers could further collaborate to make 2020 even more successful.

(From left) Guests Anis Nabilah, Mia Chia and Joe Chang at PDB’s event.(From left) Guests Anis Nabilah, Mia Chia and Joe Chang at PDB’s event.

This year, PDB had successfully maintained high brand presence, thanks to its targeted marketing efforts and the influence by its brand advocates.

Its Petronas Primax 95 with Pro-Drive, which was launched in January, was awarded the platinum award at the Putra Brand Award for the first time, after having won the gold award for the past nine years.

PDB is the principal domestic marketing arm of Petronas, the national oil company, which holds 69.86% of its equity.

PDB has since established itself as Malaysia’s leading retailer and marketer of downstream oil and gas products.

The company markets a wide range of high quality petroleum products, including motor gasoline, aviation fuel, kerosene, diesel, fuel oil, bunker fuel, lubricants, liquefied petroleum gas (LPG) and bitumen in Malaysia.

Syed Zainal Abidin (right) with Awal Ashaari (middle) and Scha Alyahya.Syed Zainal Abidin (right) with Awal Ashaari (middle) and Scha Alyahya.

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3
   

Did you find this article insightful?

Yes
No

Across the site