FOR Tiger Beer, the Year of the Rat isn’t its only cause for celebrating the Chinese New Year, as 2020 also marks its auspicious 88th anniversary. Its campaign — “Double the Huat” — celebrates this double joy.
Besides a series of promotions, contests and activations, Tiger Beer is collaborating with Malaysian singer-songwriter Namewee to create a brand-new music video just in time for the Year of the Rat. However, this isn’t the only collaboration fans of Tiger Beer and Namewee can expect in the coming weeks. Further details will be unveiled soon.