A CREATIVE platform celebrated the season with the theme, A Very Merry Riuh.
Held at Sentul Depot, Sentul West, Riuh collaborated with The Book Effect to bring The Magic Faraway Tree project to the event.
The project invited children to donate books to their less fortunate peers.
The children also placed a note inside for the person who will receive the book and dropped them off under the “magic faraway tree”.
Friends to Mankind youth ambassador and The Book Effect project lead Apshy Vimal said the name came from a book series by children’s author Enid Blyton.
“It is about three siblings who go up the faraway tree into different lands and on huge adventures.
“We thought that if the children saw all the different lands we created, they would feel like reading the books,” she said.
The Magic Faraway Tree booth not only had a book drop-off point but also an area called “land of birthdays”, a fortune-telling cat and “land of take what you want” where children could crawl in and grab a gift inside.
It also featured an interactive storyboard painted by children who volunteer with The Book Effect.
Apshy said the Magic Faraway Tree was also aimed at encouraging children to give to those who were less fortunate.
“This is a ‘Kids for Kids’ project where we want to help them understand about the importance of giving back,” she said.
Apshy added that they also wanted to develop the reading habit among children and get Malaysians excited about books.
The books collected at The Magic Faraway Tree project will be distributed to libraries built by The Book Effect for less fortunate children.
Riuh deputy manager Marissa Wambeck said they supported the values espoused by The Book Effect.
“It promotes reading and the gift of giving. We try to collaborate with parties that are doing things out of the box and promote good values like reading,” she said.
The event also had an ice skating rink in line with the Christmas vibe.
The 24th edition also had live performances by local artists and a dance competition called Artistreet.
“The food offerings ranged from turkey to nasi padang,” said Wambeck, adding that there was a wide selection of retail offerings for visitors to do their Christmas shopping.
“We collaborated with Snackfood to provide gift wrapping too,” she added.
There were also carnival games, a kids’ play area, gingerbread cookies and Christmas-ornament decorating workshops.
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