4D company ups its game in highlands


  • Metro News
  • Saturday, 21 Dec 2019

Magnum’s newly refurbished outlet in Genting Highlands reflects a renewed commitment towards being customer-centric.

MAGNUM 4D has introduced a brand-new shopping experience at its Genting Highlands outlet, just in time for Christmas.

The newly refurbished outlet sports bright lighting, rows of large TV displays, ergonomically-designed writing counters and a tablet-based ticket checker.

Looking up, yellow leaf-shaped LEDs adorn a dark-shaded ceiling, providing the feel of a planetarium.

Magnum general manager and chief marketing officer Seah Kok Leong said, “We took inspiration from Genting’s SkyAvenue,

especially the Roof Top High Line where it is classy and modern without overwhelming the senses.

“Genting has done a great job transforming the mountaintop experience for visitors, and we at Magnum felt it is also time to completely refresh our Genting outlet customers’ experience.”

Magnum’s Genting sales representative Anna Wong was excited about the changes.

“We serve many casual players wanting to try their luck at the big Jackpot while in Genting.

“Since the new look, many have come to play the RM2 Jackpot ticket for fun. There was an RM12mil Jackpot winner in another just-renovated Magnum shop, so maybe luck would come to one of our customers next, ” she said.

Magnum celebrated its 50th anniversary last year with a new brand direction and a customer-centric vision for the company.

The company and its outlet partners have invested significantly in uplifting store fronts to improve the overall brand image and in-store experience.

In its initiative to appeal to the next generation of customers, Magnum launched Magnum Life, a new game where the grand prize winner receives RM1,000 every single day for the next 20 years of their life.

There have been three grand prize winners to date.

Commenting on Magnum’s new direction, its chief executive officer Datuk Lawrence Lim Swee Lin said it would appeal to the younger generation of players while retaining the loyalty of existing customers without losing the core values of what Magnum represents.

He thanked Magnum customers, business associates and sales partners for their unwavering support, while also praising the dedication of its workforce.

Visitors can find the Magnum Genting outlet next to OldTown White Coffee, which is opposite the Theme Park Hotel and Arena of Stars.

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