GLOBAL consumer brand Nescafe hosted the finale awards of its Nescafe Youth Entrepreneurship Programme (NYEP) 2019 at the Glasshouse in Seputeh in Kuala Lumpur.
Scores of enthusiastic university students awaited the results of the competition in this year’s programme with Nestle Malaysia Bhd chief executive officer Juan Aranols, Nescafe business executive officer Othman Chraibi and other Nescafe and Nestle Malaysia Bhd senior management members.
The NYEP enables students from participating universities to operate fully-equipped pop-up stores for up to nine months within their respective campuses with start-up capital provided by Nescafe Malaysia.
The initiative, which was introduced in 2016, is designed to promote employment and diversity by empowering and grooming youths in local universities to absorb first-hand lessons in business operations.
Aranols said it gave the company great pride to see the NYEP grow year after year.
“There is nothing more fulfilling than helping the youth along their path in life, ” he said, adding that the programme would be extended to Sabah and Sarawak next year.
He shared his personal perspectives and advice on becoming a professional in the future, urging the students to be passionate about what they did.
Aranols also advised them to treat everyone with equal respect regardless of gender, religion or race.
“Team successes are far more enjoyable than individual ones as they last much longer, ” he said, before expressing his gratitude to all students for taking part in this year’s NYEP.
The event was held to recognise and reward student teams from more than a dozen higher education institutions, the number of which has risen to 15 this year from last year’s 10.
Later, joining Chraibi on stage for a round-table discussion titled “Coffee Talk” were Nestle’s talent acquisition manager Shariza Razi, Reprise-IPG Mediabrands managing director Stanley Clement and songwriter-entrepreneur Altimet.
The panel took a slew of questions from students on the qualities needed to succeed as entrepreneurs, among other things.
During the session, Chraibi related the importance of engaging youth with the brand at this early stage in students’ lives.
He said as an 81-year-old brand, Nescafe recognised the creativity and innovation that student entrepreneurs brought with them.
“We are passionate about making real connections with today’s youth, connections that lead to positive social change and there is no better way to effect that change than by creating a platform for our youths to nourish their ambitions, including tips on useful, practical and applicable entrepreneurial skills and know-how, ” Chraibi added.
The main thrust of the NYEP is to provide students with experiential learning for business, including areas such as marketing, SOP adherence and customer sales.
Additionally, the NYEP channels a portion of profits generated to the students for their campus needs.
This year, the grand prize went to Team Bescafe from Universiti Utara Malaysia (UUM) in Kedah, who received RM20,000 and the Super Baristar Grand Champion award.
Meanwhile, the runners-up in various categories won cash prizes ranging from RM2,000 to RM10,000. They included Sunway College, Universiti Teknologi Malaysia in Johor and International Islamic University Malaysia in Gombak.
In a surprise announcement, Chraibi informed the students that internships with Nescafe – one of the aspects of the NYEP – was now expanded to 10 positions from the initial five positions in recognition of the extra effort put in by students this year.
What do you think of this article?