SHOPPERS have many reasons to be merry at Aman Central as the mall in Kedah has laid out an adventure-filled Instagram-worthy Jumanji Christmas.
The collaboration with Sony Pictures Entertainment has seen a jungle come to life at the atrium, giving one the experience of being in the iconic Jumanji board game.
The impressive jungle setup was launched to much fanfare in the presence of Kedah information, communications & multimedia and non-governmental organisation committee chairman Mohd Firdaus Ahmad and other VIPs.
Shoppers watched as the VIPs activated a giant TNT Box which lit up the entire giant Jumanji Christmas tree.
Asked about the theme, Aman Central marketing and communication senior manager Ken Chin said, “Christmas encourages us to bring wonders to the mall.
“This collaboration with Sony Pictures Entertainment allows shoppers to experience the world of Jumanji that fosters fun, enjoyment and hope.”
Sony Pictures Entertainment Malaysia marketing manager Catherine Chai said in her speech that this was the first time a mall anywhere in the world had fused Jumanji and Christmas into one.
Also gracing the occasion were Belleview Group directors Datin Suryani and Grace Ho as well as Menteri Besar Kedah Incorporated (MBI Kedah) operations general manager Al Syukri Hamzah.
A week later, the mall in partnership with MBI Kedah and Golden Screen Cinemas held the CSR Gala Premiere for ‘Jumanji The Next Level’.
The fundraiser netted a total of RM44,400 from ticket sales and generous donations by Cypark Resources Bhd, Bina Darulaman Bhd, E-Idaman Sdn Bhd, Yayasan Islam Negeri Kedah, Syarikat Air Darul Aman and Tenaga Nasional Bhd.
Proceeds will be used to aid the less fortunate, including sponsoring medical costs and basic necessities as well as sponsoring schools.
Cash donations will also be made to beneficiaries.
Chin said the event was especially important for Aman Central as the company believes that festive seasons are the best occasions to give back to the community, especially the needy.
“Our vision of attaining sustainable economic prosperity that is shared by all Kedahans is made possible by the continuous support of partners, ” he said.
Shoppers are invited to take part in the Jumanji Photography Fest Contest running until Dec 29.
One lucky winner stands to win a once-in- a lifetime holiday for two to Mount Bromo in east Java which is the most active volcano in Indonesia.
Besides the grand prize, there are also Jumanji Exclusive Movie Collectibles up for grabs.
On top of that, participants will also get a complimentary movie ticket (while stocks last).
With Christmas being all about giving, Aman Central has lined up some awesome rewards for shoppers.
Get an exclusive Fabric Patch when spending RM550 and above until this Sunday.
Get a water bottle and Carlo Rino rain boots when spending RM850 or more from Dec 16 to 22.
Or redeem a Jumanji Backpack when spending RM1,300 and above from Dec 23 to 29. All amounts spent must be in a single receipt.
The Jumanji Christmas Highlights and Performances, lined up till the end of the year, will keep everyone in the family entertained.
Be mesmerised by the Junior Ballet Troops or experience the magic of Snow in the Jungle. Watch Santa Lion Claus roar, see A Day in Jumanji, or catch the Wild Unicyclist, Jungle Stilt Walker and Amazing Acrobats.
Street performers from the USA and Hungary will be adding to the excitement until Dec 25.
For promotion details and event times, visit www.amancentral.com.my or www.facebook.com/AmanCentralAlorSetar.
Alternatively, follow @amancentral on Instagram or call the concierge at 04-7352626.
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