AFTER eight states and five months, Carlsberg Malaysia’s annual flagship community engagement programme — the Top 10 Charity Campaign — successfully concluded its 32nd year of fundraising.
With overwhelming generosity and support from the public, 13 Chinese beneficiary schools successfully raised RM26.4mil, benefitting thousands of students with better school infrastructure and sports facilities.
This year’s Top 10 Charity campaign fundraising concerts were held across Peninsular Malaysia and Sabah, including four in Selangor, two each in Perak and Johor, and for schools in Sabah, Kedah, Negri Sembilan, Penang and Melaka.
The successful 2019 run brought the campaign’s running tally to over RM545mil to-date, benefitting more than 600 schools — a feat still unmatched in Malaysia.
Speaking at the opening ceremony at SJKC Peng Meng’s charity concert in Kuala Langat, Selangor, Carlsberg Malaysia managing director Stefano Clini said, “As we celebrate the 50th anniversary of our incorporation in Malaysia, we are honoured that Top 10 Charity has surpassed the RM500mil milestone.
“We are grateful for the people’s support and the close rapport we have, and we pledge to continue spearheading this fundraising campaign in the years to come.
“At Carlsberg, we are proud of Top 10 Charity as a pioneering platform that brings schools and communities together year after year, contributing towards the success of Chinese education for the long-term benefit of future generations.
“Top 10 Charity is a point of pride for our inclusion in the FTSE Russell FTSE4 Good Bursa Malaysia index, ” added Clini.
The Top 10 Charity Campaign has been championing the development of Chinese education in Malaysia by raising funds for infrastructure upgrades, educational assets and programmes since 1987. The campaign also holds two records in the Malaysia Book of Records as the longest-running Chinese charity concert with the highest funds raised.
The line-up this year included Top 10 veterans and upcoming artistes, including Gary Chee, Pink Tan, Juztin Lan, Tha Jie Ying, Ribbon Ooi, Lin Kah Jun, Crystal Ong and budding local superstar Jeryl Lee, who gained international recognition in 2016 through Chinese singing competition Sing! China featuring Taiwanese pop stars Jay Chou, Na Ying and Harlem Yu.
Carlsberg Malaysia welcomes applications from schools for next year’s charity concert schedule. For details, visit www.toptencharity.com.my
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