Book sale marks 10th anniversary with lots of rewards

  • Metro News
  • Wednesday, 11 Dec 2019

The Big Bad Wolf Book Sale is taking place from now till Dec 16 at the Mines International Exhibition and Convention Centre.

THE Big Bad Wolf Book Sale (BBWBS) 2019 returns to Kuala Lumpur, once again powered by its official banking partner OCBC Bank.

The ongoing sale until Dec 16 is taking place at Mines International Exhibition and Convention Centre.

With some 4.5 million books on offer at discounts of between 75% and 95%, the BBWBS will have over 50,000 book titles. Admission is free and the sale is not to be missed.

A dream of changing the world one book at a time brought Big Bad Wolf Books (BBWB) co-founders Andrew Yap and Jacqueline Ng from the humble start of offering 100,000 discounted books to what it is today.

Recognised as the “World’s Biggest Book Sale”, the homegrown brand has shared the joy of reading with millions across 32 cities in 10 countries.

The sale returns to Kuala Lumpur to mark its 10th anniversary with myriad deals and rewards for Malaysian book lovers.

“We want to share this milestone with our loyal customers. We have not only curated an exclusive celebration this year but are also giving one free book with every purchase of 10 books, ” said Ng.

“We have gone into a new territory with the newly launched Wolf Pack App which rewards loyal customers. There will also be a chance to win a lifetime supply of books and a touch of magic with our Magical Books series, ” she added.

OCBC Bank consumer financial services head Lim Wyson said, “Our partnership with Big Bad Wolf Books marks yet another milestone for OCBC as it seeks to empower Malaysians to read and finances their purchases at discounted prices.

“OCBC is offering an additional 5% discount on all purchases at the sale for those who use OCBC cards to make payment, ” said Lim.

Apart from books, there will also be a food and beverage section, trolley service as well as an activity area hosted by OCBC where book hunters can recharge with a massage, complimentary manicure and pedicure as well as entertainment centre.

There is a health and wellness corner for complimentary health and eye checks as well as free consultations by specialists.

The children’s fun and games section will keep the young ones occupied with workshops such as creative craft, drawing and colouring and even G-Clay.

Staying true to its objective of making reading available to everyone and fighting illiteracy, BBWBS, through its corporate social responsibility arm Red Readerhood, will be collaborating with Friends to Mankind this year.

The international non-profit organisation’s project called “The Book Effect” aims to collect 10,000 books to build libraries for various orphanages and refugee schools across the Klang Valley.

To kick-start the initiative, BBWBS will pledge 1,000 books while visitors to the sale can also buy and donate books at the Red Readerhood corner.

“We are leaving positive footprints wherever we go and hope to continue doing so in future. Coming this far would not have been possible without the support and loyalty of our customers, ” said Yap.

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