Banking on MICE industry


By Story, PhotoZAZALI MUSA

The state needs more places like Persada Johor International Convention Centre at Jalan Abdullah Ibrahim in Johor Baru if it wants to be a main player in the MICE segment.

JOHOR BARU: Johor is exploring and tapping into new economic sectors as part of its long-term plan to diversify its economic activities.

State international trade, investment and utility committee chairman Jimmy Puah Wee Tse said while the manufacturing sector remained important, Johor should not be too dependent on it.

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meetings , incentives , conventions , exhibitions , MICE

   

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