Banking on MICE industry

  • Metro News
  • Monday, 09 Dec 2019

The state needs more places like Persada Johor International Convention Centre at Jalan Abdullah Ibrahim in Johor Baru if it wants to be a main player in the MICE segment.

JOHOR BARU: Johor is exploring and tapping into new economic sectors as part of its long-term plan to diversify its economic activities.

State international trade, investment and utility committee chairman Jimmy Puah Wee Tse said while the manufacturing sector remained important, Johor should not be too dependent on it.

“It is becoming more challenging to attract new investments into the state due to many uncertainties in the global economic landscape,’’ he said.

Puah said this had affected not only Malaysia but also other countries, adding that the situation was further fuelled by the ongoing trade war between China and the United States.

He said on that note, the state government had identified the meetings, incentives, conventions and exhibitions (MICE) as the new economic sector.

“Apart from MICE, we also foresee good growth prospects and opportunities in the service sector and new and emerging technologies,’’ said Puah.

He said the setting up of Johor Convention and Exhibition Bureau (JCEB) was timely to tap into the potential of the MICE segment and position Johor as the leading MICE destination in the southern region.

Puah urged the private sector to play its role in developing the MICE segment in Johor including investing in facilities and infrastructure.

He said presently, Johor only had Persada Johor International Convention Centre here for big-scale events and the state needed more of such centres if it wanted to be a main player in the MICE segment.

Puah said JCEB would work closely with the Malaysian Convention and Exhibition Bureau (MCEB) to promote the MICE segment in the state.

“MICE is a big market and statistics showed delegates attending business-related events spent double what normal tourists do,’’ he said.

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meetings , incentives , conventions , exhibitions , MICE


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