AWARD-winning Alamanda Steps in Putrajaya proves the potential of a staircase for placemaking.
Originally just a passage between Alamanda shopping centre and the riverside, it has become a place where people gather to create memories.
Putrajaya Holdings Sdn Bhd (PjH) corporate communications head Sabariah Mahmood said the steps used to be underutilised, barely seeing more than 50 people passing through in a day but now the number had tripled.
“The concept comes from four core principles which are quality spaces, diversity, equality and connectivity.
“In order to be successful, it also has to be sustainable and vibrant.
“It needed to be a place that can appeal to people of all ages, with activities and magnificent views, ” she said.
“Putrajaya Corporation (PjC) initiated the project with PjH, Urban Scale and the local community to rejuvenate the dull space into a colourful, cheerful, dynamic and Insta-worthy place.
“The response from the people was overwhelming. Everyone including PjH and PjC staff, schoolchildren, the disabled community and young planners volunteered to finish the project
“Pictures of the completed steps went viral after its launch by Federal Territories Minister Khalid Abdul Samad in January, ” she added.
Alamanda Steps were announced as the Platinum winner for Outdoor Public Park (On The Move) category in the MyPlace Awards Night 2019 held by Malaysian Institute of Planners,
PjH legal and corporate services division general manager Aminah Baba said it was one of the most successful placemaking projects in Putrajaya, which breathed new life into the otherwise plain and boring staircase.
“The project fulfilled two of the elements in PjH’s corporate brand promise of breathing life into ideas and vibrancy.”
“The rejuvenation of Alamanda Steps has brought along many joy, functionalities and opportunities for the public.
“It has become a multi-purpose space for the public, it is a place for people to socialise or just hanging out and relax at a recreational spot.
“It is loved by many and ‘Instagrammable’ due to its vibrant and youthful features, ” she said.
“This place is also sustainable and useful to the public as it conveys various functionality and serves as a connection for people in the area.
“Now, it is a place for recreation like silat performance and jogging besides being a venue for celebrations like banquets and birthdays!
“With that, it also creates opportunities for small vendors to set up business along the lakeside of Alamanda Steps, ” added Aminah.
PjH has also received various other awards for its development, namely The BrandLaureate World Best Brands Award for property developer category this year and The BrandLaureate Industry Champion Brand Icon Award last year.
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