Couple turn fresh food supply venture into wholesale supermarket chain


  • Metro News
  • Friday, 29 Nov 2019

The Ayam Ory wholesale supermarket has grown in number in the northern region.

THEY were only small-time traders at night markets in Sitiawan, Perak, but today they own a wholesale supermarket chain in the northern region under the brand “Ayam Ory”.

Halil Husairi Bakar, 46 and his wife, Roslina Abdul Rashid, 44, developed their business and now own six Ayam Ory wholesale supermarkets in Manjung, Perak; Bukit Mertajam, Penang and Kulim, Kedah.

Speaking about his journey, Halil said he decided to venture into the chicken supply and retail business after seeing unsold birds going to waste at supermarkets.

“When the supply for chicken is low, prices are usually higher but when the supply is high, there are stored chickens which go bad, and during this time, the prices go really low. I do not like the idea of buying cheap chicken as they are no longer fresh.

“This made me think of starting my own business to sell fresh and affordable products. I did not want to depend on others for fresh supply of food products, ” he said.

He said success did not come easy, as the couple went through tough competition to make their mark as suppliers.

Smart FV Marketing Sdn Bhd took off in Sungai Dua, Butterworth in the year 2000. The company later obtained Agrobank financing in 2008 and 2018 for its business expansion needs.

“We received our first loan from Agrobank when we were still selling at night markets in Sitiawan. Since then, we were guided on how to expand our business, and today we have six Ayam Ory wholesale supermarkets, ” he said.

Among the loan facilities obtained by Halil to expand his business was the Trade Working Capital Financing-i (TWCF-i).

TWCF-i is offered by Agrobank for primary production projects, such as crops, livestock, fisheries and other agro-based business.

This financing mode is also suitable for manufacturing business such as food, health products and furniture.

TWCF-i is also provided for trading and marketing activities of businesses that involve agriculture and food products, forestry products and general trading.

The programme supports projects related to agriculture and agro-based industries which are syariah compliant.

With about 20 years experience in the retailing food products and chicken supplying business, Smart FV Marketing diversified its business from retail to chicken farming and are known as a reliable halal processed chicken supplier in the northern region.

All products marketed by the company are certified by Jakim and the Ayam Ory brand has been patented.

The company exports frozen meat, chicken feet and chicken meat to Thailand.

Halil said the company is developing a prototype for the “Kiosk Kontena” for its frozen products in Simpang Ampat, Penang.

He added that it will provide business opportunities for locals.

“We want to help the locals so that they can have a better standard of living, ” he said, adding that their shop in Penanti, Penang is providing rental space at affordable prices at the Bazaar Rakyat Ory, as a platform for other entrepreneurs to promote their products.

Halil and his wife were awarded the Excellence Agropreneur Award at the Agrobank Agropreneur Awards (AAA) 2019 held at the Hotel Istana in Kuala Lumpur.

They received RM50,000 cash, trophy and certificate from Agriculture and Agro-Based Industry Minister Datuk Seri Salahuddin Ayub.

Other recipients for the AAA 2109 were Ramana K. Naidu for Young Agropreneur Award, Musleha Zainuddin (Woman Agropreneur Award), Budiman Din (Micro Agropreneur Award), Frusis Anak Lebi (People With Disabilities Agropreneur Award), Saw Seng Eng (Loyal Agropreneur Award — Individual) and Jam Hajimi, Juble Goble and Kartini Bujang from Persatuan Nelayan Sri Muara (Loyal Agropreneur Award — Company).

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