For a new style of shopping

  • Metro News
  • Monday, 25 Nov 2019

Saifuddin (right) checking out the Malaysian products on the shelves in Aeon Style Taman Maluri shopping centre. — Photos: NORAFIFI EHSAN/The Star

THE eagerly-awaited refurbished Aeon Taman Maluri shopping centre, featuring the first “Aeon Style” in Malaysia and South-East Asia, is finally open.

The mall was revamped at a cost of over RM300mil and involved an expansion of commercial space covering 42,460sq m comprising more than 120 stores across seven floors.

It offers over 1,500 parking bays on four levels for customers’convenience.

Aimed at enriching lives within the community and enhancing customer experience, the shopping centre is now known as Aeon Style Taman Maluri after the two-year renovation.

The idea of “Aeon Style” is to create dedicated spaces within the shopping centre that offer comfort and convenience to customers as they shop and spend quality time with loved ones.

A landmark in Cheras, the mall has been designed to provide ample space for shoppers to walk comfortably as well as push wheelchairs and baby-strollers easily while enjoying a great shopping experience.

They are also able to access a wide range of lifestyle and fashion brands, as well as food and beverage outlets that cater both local and international cuisines.

One special feature of the revamped mall is the availability of highly trained Aeon Japan-certified Baby Advisers, who are on hand to offer tips and professional advice on baby care and products to pregnant women and mothers with newborns.

Aeon Taman Maluri is the first and only shopping centre to introduce this service outside Japan.

To create a pleasant and comfortable shopping experience for mums-to-be, In addition, a designated seating area for mum-to-be is now available to provide much- needed rest after hours of shopping.

Children will be thrilled with the establishment of Kids Republic as they get to experience educational toys and creative stationery, besides an extensive range of clothing.

Aeon Style Taman Maluri also offers seating areas on its first floor equipped with free mobile charging ports and WiFi access.

At its grand opening, Aeon Co. (M) Bhd chairman Datuk Iskandar Sarudin said the shopping centre had undergone vast changes to meet the different expectations and taste of its customers who were sensitive to products and services offered to them.

“The purchasing power is with our customers, and we will give the best service to them, ” he said.

To meet the challenges of the retail industry, Iskandar said Aeon had taken various steps for the upgrading of the shopping centre.

“With this refurbishment, Aeon has expanded as a vibrant hub that enhances quality of life in this township, ” he added.

Aeon Co (M) Bhd managing director Shinobu Washizawa said, “The new enriched look with the introduction of Aeon Style is in line with our objective to stay relevant to cater to changing trends and needs across generations.

“This concept enables us to combine Aeon’s product line-ups and intensify customer services to offer a holistic experience.

“Customers will be welcomed to nature-inspired interiors, great food and beverage selection, and an amazing shopping experience that caters to a wide spectrum from babies to the older generation, ” added Washizawa.

Present as guest of honour was Domestic Trade and Consumer Affairs Minister Datuk Seri Saifuddin Nasution Ismail.

Guests at the event were entertained by multiracial drum performances, while the Malaysian

Aeon Foundation donated school uniforms, school fees and medical aid, among other things, to several orphanages and underprivileged groups.

Saifuddin, who experienced the commute from MRT Taman Suntex to MRT Aeon Maluri for the event, said Aeon Taman Maluri (previously known as Jaya Jusco) was the first Japanese superstore introduced 30 years ago.

As such, he said, it was familiar with the local culture and spending habits of consumers.

“Aeon is a brand which continues to grow, following the retail industry of our country.

“Aeon Co. (M) Bhd has 28 shopping centres, 34 stores, six MaxValu Prime supermarkets, 68 Aeon Wellness pharmacies, and 40 Daiso fixed-price branches, ” he said in his speech.

He pointed out that Aeon also played its role as a marketplace by producing its own brand of affordable products.

The minister also commended Aeon for having a dedicated shelf in its supermarket to showcase Malaysian-made products.

Saifuddin noted that Aeon was very supportive of the ministry’s initiative to help poor students at institutions of higher learning through the Food Bank programme.

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