Campaign redefines impossibility


  • Metro News
  • Friday, 22 Nov 2019

UMWT organised the first Toyota Outrun in Shah Alam to raise funds for the Malaysia Paralympic Council.

TOYOTA Motor Corporation (TMC), the principal of UMW Toyota Motor Sdn Bhd (UMWT), is striving towards developing a more inclusive and sustainable society as it shifts towards a “mobility company.”

As such, in conjunction with Tokyo 2020 Olympics, TMC has launched its “Start Your Impossible” campaign.

It is a long-term campaign that encourages everyone to “challenge their impossible.”

The company has also committed to being a Worldwide Olympic and Paralympic Partner for the 2020 Olympics in Japan.

In support of TMC’s goals, UMWT has realigned its corporate social responsibility initiatives this year by creating the “Start Your Impossible” platform with two elements -– the Toyota Classics musical charity event and the Toyota Outrun, a new charity fun run event.

UMW Toyota Motor deputy chairman Akio Takeyama said the company was pleased to be able to support physically challenged people who wish to participate in sports.

“This is in line with Toyota Motor Corporation’s substantial support for the Tokyo 2020 Olympics and Paralympic Games as its first ever mobility partner.”

To kick off the new initiative, UMWT organised their very first Toyota Outrun in Bandar Rimbayu, Shah Alam, Selangor, to raise funds for the Malaysia Paralympic Council. A total of RM151,100 was collected from the run’s registration fee.

Over 3,000 participants turned up for the 8km run around the Bandar Rimbayu township, including about 20 people with multiple disabilities who demonstrated determination to “start their impossible”

UMW Toyota Motor president K. Ravindran said the money collected would enable the Malaysia Paralympic Council to organise activities.

“We will certainly be looking at how we can offer more support in future, ” he said.

Thanking UMWT for the contribution, the Paralympic council’s vice-president Datuk Subramaniam Raman said it would use the funds for its “Fitness and Exercise with Person with Disabilities” programme to train the trainers so that they would be well-equipped to guide disabled people who have potential to excel in sports.

Under the “Start Your Impossible” (SYI) banner, UMWT is also introducing a dual heroes concept that showcases local athletes who are constantly fighting against double odds – on the field and in life.

The company has chosen Abdul Latif Romly, Malaysia’s first Paralympian to be named Sportsman of the Year in 2016, as its SYI ambassador.

Latif was selected because of how he faced and overcame the impossible at the 2016 Summer Paralympics.

The world saw him break the T20 long jump world record three times on the same day.

He has the ability to overcome not just sporting challenges but also influence social change through his life journey.

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