(From left) Gattamneni, Axiata Group managing director/president and group chief executive Tan Sri Jamaludin Ibrahim, Gobind and Axiata Digital Services chief executive Mohd Khairil Abdullah at the ADA Centre of Excellence launch.
ADA, one of the largest companies in Asia that integrates data, insights, media and content to deliver business outcomes, continues its expansion in the region with the launch of the ADA Centre of Excellence in Malaysia.
At the launch, ADA (part of Axiata Group) unveiled a suite of retail business insights dashboards (Retail BIDS) that will allow businesses to target consumers, including their competitors’ consumers, based on their behaviour.
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