SKYWORLD Development Group believes creativity is a key differentiator in the success of a campaign.
This year, SkyWorld is taking a creative approach in its “Quality” campaign. The developer has released short videos titled Horror Stories of New Homes in conjunction with Halloween.
The videos were created to boost awareness of house defects while encouraging homeowners to join the SkyWorld Quality Tour to learn about the quality of certified workmanship in Malaysia.
SkyWorld chief operating officer Lee Chee Seng said defects are a concern shared by most homeowners but the biggest challenge is how to make the issue interesting so homeowners are keen to learn more about it.
“The idea behind making these horror stories was to enlighten new homeowners of the nightmares that will haunt them due to poor workmanship.
“We wanted to use horror stories relating to defects found in newly-built homes to evoke scariness and a sense of worry so that homeowners are mindful of the impacts, ” he said.
The videos revolve around a family haunted by a series of mysterious occurrences after they have moved into their new home including leakages, popping tiles and wall cracks.
“There are many homeowners who do not know what defects to look out for when getting keys to their new homes because they lack knowledge or are over-excited to renovate their new homes. House defects are common but checking for them is something most take lightly.
“We hope that these videos will evoke a sense of mystery and create curiosity so that homeowners will want to know more about house defects and how to detect them.
“We want to encourage new homeowners in particular to join the quality tour to learn to identify house defects before it’s too late, ” added Lee.
SkyWorld has invested in the first-of-its-kind Quality Centre in Malaysia to epitomise SkyWorld’s Quality pledge to its purchasers and the public.
The centre also serves as a sharing hub to educate homeowners on quality-compliant workmanship in Malaysia and to be aware of their rights and responsibilities.
The centre opened its doors to the public last year and since then, more than 2,000 participants have benefitted from the tour.
The centre is open to anyone who wants to learn the difference between quality compliant standards and non-compliant standards.
All tours are strictly by appointment. To join one, register your interest at www.skyworld.my/skyworld-quality
What do you think of this article?