Conference to focus on sustainability for exporters

  • Metro News
  • Saturday, 16 Nov 2019

Malaysia External Trade Development Corporation (Matrade) is organising its first-ever conference focusing on building sustainability awareness among Malaysian exporters.

The Sustainability-Ready Exporters Conference (Su-RE Conference) 2019 will take place on Nov 19 at Matrade Exhibition and Convention Centre from 8.30am to 12.30pm.

Su-RE Conference 2019 is part of Matrade’s corporate shared values programme known as “Sustainability action values for exporters” (SAVE), which was launched last month.

SAVE is a five-year plan aimed at boosting Malaysian exporters’ awareness of sustainability, identifying a sustainability benchmark suitable for Malaysian SMEs and matching sustainable local exporters with buyers from around the world.

Matrade chief executive officer Datuk Wan Latiff Wan Musa (pic) said the conference would be an annual event to gather like-minded people on sustainability in international trade.

“This conference offers a unique opportunity for Malaysian companies and entrepreneurs involved in export to gain relevant knowledge about the fundamentals that drive sustainability.

“It is to prepare them for a global marketplace which is changing rapidly.

“Buyers — both B2B and B2C — from around the world are demanding for products and services that comply with sustainability standards.

“We have learned that some products have been denied entry into certain countries because of non-compliance with sustainability requirements, ” Wan Latiff said.

Su-RE Conference 2019 will feature two panel sessions highlighting topics, such as the context of United Nation’s Sustainable Development Goals (SDGs) in international trade, trade financing to support sustainability, sustainability as a value proposition to attract global buyers and incorporation of sustainability in business’ supply chain.

Complementing this is an experience-

sharing session by companies that have been successful in sustainability.

“The event is open to all SMEs, startups, mid-tier companies and large corporations in Malaysia that are keen to develop a strategic advantage in export by adopting the values of sustainability.

“A lot of companies still have the mentality that being sustainable is confined within the context of being responsible to the environment.

“The fact is there are three main pillars they have to look at when assessing their sustainability readiness — environment, society and governance.

“When they adhere to this, I am sure they will develop a strong strategic advantage when exporting, ” said Wan Latiff.

Registration for the conference is free and can be done via

The event is endorsed by the International Trade and Industry, Economic Affairs as well as Energy, Science, Technology, Environment and Climate Change ministries.

The strategic partners include CIMB Bank and Global Compact Malaysia Network, PouchNATION as the technology partner while The Star is a media partner.

Also supporting the event are the UN’s International Organisation for Migration, TogetherforSDGs as well as Malaysia International Trade & Exhibition Centre.

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