PENANGITES now have a new spot to buy their groceries and quality produce with the opening of Mercato in Gurney Plaza.
Located at the plaza’s basement level where Cold Storage used to be, the supermarket promises to bring quality, value and a wholesome retail experience to its customers.
Dairy Farm Group store operations director (Malaysia and Singapore) Mark Scates said the store has some 2,000 new products including an extensive range of wine, spirits and foodstuff among others.
“Also new is the fresh ice-cream stall (made on the spot) featuring various types of fruits. There is also a stall where shoppers can pick the type of nuts and have them grinded into nut butter.
“These stalls are the first of its kind and not available anywhere else. In addition to imported meats such as Japanese Wagyu A5, OBE organic beef and Dorper lamb, there is also a ready-to-cook range of marinated beef, lamb and poultry, ” he said, adding that Mercato Gurney’s opening on Wednesday is the third after two earlier ones in Kuala Lumpur.
Scates said Mercato has always put customers first and strived to understand their preferences which has led to the findings that premium supermarkets have become increasingly popular among middle-class Malaysians demanding a variety of imported products.
“As a result, Mercato has chosen to answer the need to continuously innovate and serve the customers’ needs in Penang with the launch of Mercato Gurney which will also complement Cold Storage in nearby Tanjong Tokong.
“This store sports a fresh new ambience with appealing decor and wider aisles. We also have unique selections like air-flown fresh flowers, fresh herb pots, an unbeatable cheese selection and a live seafood tank, ” he said.
Scates added that Mercato’s ‘Ready to Eat’ selections have been curated for everyone and features a variety of healthy options such as roasted antibiotic-free pineapple chicken, overnight oats as well as a sandwich and salad range.
To celebrate the new opening, the first 100 customers daily until Sunday, with purchases of RM80 and above will get an exclusive shopping bag and a gift while those (first 100) with purchases above RM100 get a RM10 voucher.
One lucky customer daily will also stand a chance to win a RM500 voucher during this period.
Also present were CapitaLand mall management general manager Selina Ng, Gurney Plaza manager Peter Chan and Mercato Gurney manager Hartono Mohamad Rasyid.Hartono, in his opening address, said the outlet has a total of 52 employees including several who have been with the company for 45 years.
Guests at the opening were treated to samples of food, a lion dance, and a performance by musicians who used vegetables and fruits as their instruments.
Scates added that GCH Retail (Malaysia) Sdn Bhd (a Dairy Farm International subsidiary, which is the operator of the Giant Hypermarket and Supermarket chain, Cold Storage, Mercato and Jason’s Food Hall), will be opening another Mercato in the Klang Valley soon.
“We are also looking to expand in the northern region. Since May this year, we have ‘refreshed’ 32 of our stores so that our customers will have a better shopping experience.”
Keeping abreast with the latest market trends, GCH Retail continues to deliver on modern retail experiences and avails Malaysian customers to a wide range of products and produce.
GCH Retail’s latest industry accolades includes being Asia Pacific’s Top 500 Gold Winner as Malaysia’s No 1 retailer with stores in Peninsular Malaysia and in Sabah and Sarawak.
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