SWISS Watch Gallery presented the Art of Time exhibition for the sixth time at Pavilion Kuala Lumpur, which offered an insider’s glimpse into the world of prestigious watch fairs in Switzerland.
Watch enthusiasts and collectors looking to find timepieces to suit their lifestyles were in for a treat as the annual luxury watch showcase also gave guests a peek into the world of watchmaking.
This year, the exhibition featured timepieces by 12 luxury brands — Tudor, TAG Heuer, Bell & Ross, IWC Schaffhausen, Parmigiani Fleurier, Zenith, Girard-Perregaux, Oris, Ulysse Nardin, Graham, Jaquet Droz, and Arnold & Son.
There was a booth featuring state-of-the-art watch winders by Singapore-based Orient Crown, which participated for the first time in the exhibition, showcasing watch winders and watch winder safe boxes from Singapore priced from RM7,000 to RM148,888.
The signature event clearly drew the interest of new fans, thanks to the wide selection of designer watches displayed at the mall’s Centre Court, which had been transformed into a formation of elegant booths evoking the feel of Swiss chalets with wood elements and greenery.
More than 100 guests visited the specially designed booths housing individual brands to peruse the watches at their own leisure.
At the private cocktail night, Star Media Group (SMG) Bhd chief executive officer Andreas Vogiatzakis complimented Valiram, which owns Swiss Watch Gallery, for being a “house of innovation, luxury and lifestyle”.
“Tonight is only a glimpse of that amazing accomplishments. It is great to be back. Finish all the food and drinks and buy all the watches you see, ” he said, to loud cheers from the audience.
Valiram marketing vice-president Surinder Jessy said the company continuously held the signature event to give Malaysians and watch lovers a taste of Swiss fairs that showcased the latest watches.
“We have the best collection of watches this year, with all brands showing their latest range, ” she shared.
“The group strives to make it better every year, so it will be bigger and better each time.”
Surinder also expressed her gratitude to SMG for the successful partnership.
According to Jaquet Droz (JD) brand manager (South-East Asia) Natalia Bondarenko, their display featured the three main pillars for JD’s collection this year — Grande Seconde (which has a figure eight on the dial), Ateliers D’art (artistic workshop) and automaton (animated watches).
“The main highlight is the Tropical Bird Repeater watch worth RM3.2mil, ” she said.
“The whole dial is handmade, hand-painted and hand-engraved. We have seven different animations for this automaton watch. This watch is the novelty this year and is available for the first time in Malaysia.”
SP Setia Bhd senior executive vice-president Datuk Koe Peng Kang, who visited the JD booth, said he was very impressed with the innovative designs of the watches on display.
“The designs and mechanisms are very unique, ” he said, adding that the event was a platform for watch enthusiasts and collectors to get timepieces that fit their requirements and tastes.
AIA Bhd regional training specialist Henderick Sin said he enjoyed attending the event as he was able to get more details about various designer watches.
“This is the second time I’m attending this exhibition. It allows me to get a closer look at various collections of watches and buy them at special prices, ” he said.
Lawyer James Chow said he bought a two-toned, 18-carat gold steel Tudor watch at the event.
“I chose Tudor as I don’t own that brand yet, ” he said.
Chow said the good deals on offer and Valiram’s reputation
were incentives for watch lovers to get their timepieces at the exhibition.“It is also a place for those with similar interests to meet and share knowledge, ” he said.
Another guest Wong Guo Bin bought a Tudor Black Bay Steel & Gold watch.
“It is a unique watch and I got a good deal, ” he said.
Wong said he would recommend to his friends to attend the exhibition next year, adding that they would be able to view many watches under one roof.
Meanwhile, Orient Crown Watch Winders sales consultant Mohd Uzair Ismail said their watch winders and watch winder safe boxes could be customised according to clients’ requirements.
“One of our specialities is that the watch winder can be set for any automatic watches, ” he said.
Uzair said customers could choose from a range of coloured leather for the watch winder safe boxes, adding that they also came with security features imported from the United States.
Singer Irma Seleman with her two-man band entertained guests at the event.
Guests enjoyed light bites by Quivo, such as carved chicken served with tortilla bread, mini nasi lemak, open-face crab burger, Caesar salad, canapes and scallop croquettes. They were also served blueberry sour non-alcoholic beverage, mojito cocktails and wines. Also present at the event were Valiram chief operating officer Marc-Olivier Raio, SMG chief content officer Esther Ng and SMG chief revenue officer Lydia Wang.
During the exhibition, visitors enjoyed shopping privileges, including exclusive gifts with purchases from participating brands and limited-edition Tumi x Chris Pratt carry-on luggage, as well as special discounts and 12-month interest-free payment plans from leading banks.
The Art of Time exhibition was presented by Swiss Watch Gallery in partnership with Tumi, G.H Mumm, The Star and The Edge.