Bringing books to life at Halloween

The children in their Halloween costumes at the Jekyll and Hyde Halloween Party in Plaza Arkadia.

After the selling out of its Frankenstein’s Halloween Party last year, The Story Book once again brought spooky stories to life, this time in four shopping centres featuring three different stories.

Last month, the storytelling event company known for its interactive storytelling organised seven sessions of storybook -themed Halloween parties at Sunway Velocity Mall, Paradigm Mall, The Parenthood Playland at Sunway Putra Mall and Plaza Arkadia at Desa ParkCity.

The storytelling of Hansel and Gretel was held at Sunway Putra Mall and Paradigm Mall.

The Frankenstein’s Halloween Party, with both English and Chinese storytelling, took place at Sunway Velocity Mall while three sessions of Jekyll and Hyde’s Halloween Party were held at Plaza Arkadia.

As with the previous year, tickets to all the events were sold out a month before.

The Story World Sdn Bhd director Jeanisha Wan said, “By holding our events at different locations, we hope to bring our storytelling events closer to our customers. The response so far has been very encouraging,” she said.

The audience was first treated to the interactive storytelling with children volunteering to role-play as some of the key characters in the story, such as Hansel and Gretel, Dr Jekyll and Mr Hyde, while the story was being narrated.

This was followed by a hilarious activity time between parents and children, which included assembling a Frankenstein monster while blindfolded, pretending to be the witch asking for Hansel’s finger and looking for the secret potion as Dr Jekyll.

The events were especially popular among families with young children, who came dressed as vampires, mummies, doctors, ninjas and even superheroes. Book prizes for the best dressed were given out in every session.

To add to the fun, at the end

of each event, the children gleefully followed a Frankenstein

monster or Mr. Hyde to the surrounding shops in each mall for trick-or-treating.

“Thanks to the tremendous response and support of our customers, we are seeing a lot of doors opening for us everywhere to run our storytelling events there. This is a promising sign for both our customers and us. Moving forward, we plan to bring our events to more places, including to pre-schools and learning centres,” said Wan.

Tickets for Cinderella, The Jungle Book and The Little Mermaid in November and The Snow Queen in December are already sold out.

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Halloween , storytelling , books


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