Representatives from event partners, northern region key opinion leaders (KOLs) and famous local artiste Masya Masyitah lifted the covers on the giant surprise at the mall in Alor Setar, Kedah.
The singer, a native of the state, also serenaded shoppers with several numbers during the launch ceremony on Thursday.
Those present were also entertained by a troupe of young ballerinas in the opening act.
The Grand Prize will remain hidden inside the box until tomorrow, after which it will be revealed. But shoppers who are keen to know what is inside, can take sneak peeks through small holes.
Belleview Group Property Management Manager Alexius Liew said the campaign was to reward loyal shoppers for their constant support over the four years since the mall opened.
“We would like to share the joy of this milestone through Royal Escapade 2.0. The initiative is an opportunity for the mall and its managing company, Great Realty Sdn Bhd, to say thank you and reward shoppers for making us one of the leading premium shopping malls in the northern region,” Liew said in his speech.
Aman Central marketing communications senior manager Ken Chin added that they remained committed to working hand in hand with retailers and homegrown brands on exciting marketing and promotional efforts to drive consumer spending.
“Through such constructive engagement, we aim to improve the shopping and entertainment experience for everyone who visits Aman Central.
“We hope to receive even better response compared to last year’s Royal Escapade campaign which attracted approximately RM7mil in sales revenue for our many tenants,” Chin noted.
He added that Royal Escapade 2.0 would set new benchmarks with its vast line-up of partnering tenants ensuring shoppers have even more rewards and happenings to look forward to.
The impressive prizes include a pair of return flight tickets to the United Kingdom sponsored by Cosas United, two Osim uDiva 2 Massage chairs, Carlo Rino must-have pieces and jewellery collection from Tomei.
There is also an iPhone 11, Medi Beaute cash vouchers worth RM500, one-year’s supply of ecoBrown’s Gold Mixed Wholegrain Rice, gift sets from Bath & Body Works and Victoria’s Secret.
But the mall is willing to offer a hint on what the Grand Prize is - a brand new vehicle sponsored by Auto Gallery Cartrade Sdn Bhd.
Exactly what model is it? Take a peak through the Peek-A-Boo box to find out.
Winners of the prizes will be announced after the campaign ends on Feb 23 next year.
Besides all these, there are also monthly rewards where five lucky winners will walk away with an ecoBrown’s Gift Box and Original Wholegrain Brown Rice Beverage, as well as cash vouchers from Aeon Wellness and Medi Beaute.
The KOLs present for the ceremony were Kuan Jern Chuen, Ahmad Amin Azizan, Adrian Khor Wai Chie, Muhammad Farhan Abdul Kapor, Muhamad Irfan Abdul Rahman, Rafandi Rahim, Nurul Nabihan Azmi, Siti Khalijah Md Kassim, Nur Anissa Mohammad, Shaniena Natasya Lop, Putri Anim Shahzana Ahmad Shukri, Faizaltul Arwin Binti Muhamad Faizal, Ayu Hazikha Abdul Halim and Sharifah Nurul Kamaliah Syed Mohd Naguib.
To get one contest form for the Royal Escapade 2.0, shoppers need to spend a minimum of RM200 in a single receipt at any outlet in the mall.
Chin said shoppers can constantly expect new offerings and services at Aman Central, which has resulted in the mall achieving a steady increase in market share.
“We would like to welcome our new tenants The Alley, Adidas, VenzyTea, Jeans Master and OSIM. And also coming soon this year are Medi Beaute, Ms Read, San Francisco Coffee, Dubuyo, Cotton On and Typo!” Chin added.
For the latest updates on promotions and activities, visit www.amancentral.com.my or www.facebook.com/AmanCentralAlorSetar.
Otherwise, look up @amancentral on Instagram or follow the hashtag #RoyalEscapade2.
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