Malls’ festive campaigns draw inspiration from culture and nature’s wondrous beauty

Guests lighting oil lamps to be placed on the kolam-like fixture at the West Garden of IOI City Mall, Putrajaya.

KOLAM, synonymous with Hindu culture, particularly Deepavali, is the festive feature of choice at several shopping centres in the Klang Valley. The malls’ creative teams have put on their creative caps to come up with unique kolam designs for this year’s Festival of Lights.

At Mid Valley Megamall, vibrant kolam designs on the ground floor aim to ignite the festive spirit in shoppers while reflecting the mall’s theme “Lighting The Joy Of Deepavali”.

A combination of bold colours skilfully placed in concentric patterns and floral designs, surrounded by small oil lamps, evoke a warm atmosphere and provide the perfect photo opportunity for family and friends.

Visitors can look forward to a host of traditional performances as part of the mall’s Deepavali celebration on Oct 26 and 27.

Swan inspirations take the spotlight next door at The Gardens Mall, Kuala Lumpur, as reflected in the kolam that decorates the concourse area on the ground floor.

Several 3D golden swan sculptures placed on top of the kolam symbolise the coming of prosperity, good fortune and wisdom, and are in line with the mall’s Deepavali theme “Hamsa”, which is Sanskrit for swan.

This year’s conceptualisation saw the mall working once again with renowned kolam designer, Ruben Prakash, a collaboration since 2015.

“The blend of colours and the golden swan sculpture as the centrepiece gives the kolam a majestic look, while its vibrant colours provide a warm welcome to visitors, ” said a representative of the mall.

Visitors at The Gardens Mall can enjoy live performances on weekends until Oct 27.

At 1 Utama shopping centre in Petaling Jaya, the centrepiece kolam takes up a sizeable part of Highstreet’s ground floor, along with hanging decorative garlands and colourful little umbrellas.

Its advertising and promotions senior manager Chai Ai Ping said the kolam was not just a sight to behold for its size and vibrancy; it also carries with it a message of cooperation and togetherness.

“This year, our staff took part in creating the 15m by 6m kolam using multi-coloured rice. It represents unity and teamwork, which is what Deepavali is all about, ” she added.

The shopping centre’s Deepavali main events, featuring drum performances by Dhol Riderz, Indian classical dances and festive shopping promotions, are being held until Oct 28 at Ground Floor, Centre Court.

Meanwhile, a brightly and intricate kolam located at the Fashion Walk area of The Curve shopping centre features a 3D peacock with flower garlands surrounding the whole display.

The Curve senior general manager Jazmi Kamaruddin said, “We are truly blessed to be able to celebrate and embrace the various festivities and traditions in this multicultural nation.

“We have created an ambiance for shoppers and their loved ones to experience this vibrant celebration and also create unique and memorable moments.”

The Curve is hosting a rangoli sand art-making workshop on Oct 26,27 and 28.

There will also be Indian dance performances on Oct 26 and 27 at 2.30pm and 6.30pm.

At Paradigm Mall, lotus and other floral motifs greet visitors as Deepavali approaches.

A mall spokesperson said this year’s lotus-themed decoration served as a tribute to the flower, which is a sacred symbol in Asian art as well as Hinduism.

Sam said the mall’s kolam this year was especially unique because of the addition of lights and sculptures.

“This year we have a 3D sculpture of the lotus and lights decorating the sculpture on the kolam, which can be seen at the entrance of Level CC, ” she said.

The mall is also organising workshops and special giveaways in conjunction with Deepavali.

IOI City Mall in Putrajaya has picked “Colours of Diwali” as the theme of its festive celebration this year.

Its general manager Chris Chong said the mall was celebrating the Festival of Lights while embracing unity and diversity.

A vibrant traditional kolam surrounded by a “rope” of flowers is located on the ground floor of the Centre Court until Oct 28.

Also on stage is a striking peacock sculpture.

“The peacock is an auspicious element in Hindu culture, symbolising benevolence, patience, kindness, compassion and good luck, ” Chong explained.

There is also a kolam-like fixture set up at the mall’s West Garden.

A total of 1,000 oil lamps were lit on the fixture during the launch of the mall’s festive celebrations.

“The lighting of 1,000 oil lamps was a memorable experience for the 35 children from Pure Life Society we invited to the event, held in collaboration with the National Unity and Integration Department (JPNIN), ” Chong said.

Mall visitors can take part in a variety of Deepavali activities and watch Indian dance performances until Oct 28.

Pavilion REIT malls are going all out to create a memorable celebration for shoppers and visitors alike.

For the first time, Pavilion Kuala Lumpur is presenting an illuminated kolam at the Pavilion Crystal Fountain, earning an entry in the Malaysia Book of Records for “The Biggest Illuminated Fabric Flower Kolam”.

The mall’s “Divine Diwali” festive was launched with the support of the Indian High Commission.

Nine beautiful kolam, lavishly decorated with colourful flowers and strategically placed at various precincts of the mall, promise shoppers a “divine celebration”.

Deepavali festivities at the mall will include lively dance performances and shopping rewards until Oct 31.

Pavilion Kuala Lumpur marketing director Kung Suan Ai said the inspiration for this year’s Deepavali decoration were blooms presented at flower shows and garden festivals around the world.

“For the first time, Pavilion Kuala Lumpur is also featuring a unique M·A·C. kolam, a modern-day creative interpretation showcasing the brand’s range of eyeshadow, in conjunction with its store opening at Connection, Level 3, ” she said.

At Intermark Mall, its “Artistry of Diwali” festive campaign features a spectacular kolam of the popular peacock design.

Embracing the Deepavali spirit, International Coffee Month of October and a message on sustainability, the mall’s unique kolam has entered the Malaysia Book of Records as the “Biggest Peacock Replica Kolam Made Of Coffee Grounds”.

The sculpted peacock was wholly created from repurposed materials, such as used coffee grounds and coffee bags.

An enterprise dedicated to reimagining waste, Coffee2Fuels collaborated with UiTM’s Art and Design Faculty to create the centrepiece — a job completed by 59 students in nine weeks.

The process involved bleaching and dyeing the coffee grounds, as well as sorting, painting and stitching used coffee bags.

Recycled gunny bags were used to create the bird’s magnificent feathered tail.

“Artistry of Deepavali” will feature festive performances by the students of Taylor’s International School Kuala Lumpur, as well as special workshops on henna art, saree styling demonstration and elephant doodling until Oct 27.

Meanwhile, at Da Men Mall, a “Kolam Art” measuring 5m by 5m has been created by 100 children from the Global Art School.

It took the children three hours to complete the kolam art.

The mall will be conducting plenty of festive activities until Nov 3, including a “Kiddos Carnival” from until Nov 4 and a “Little Kurta and Little Saree Competition” on Nov 2 for children between five and 15.

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