PUTTING focus on the importance of eye health and helping Malaysians to see better, an eyewear company launched its own campaign in conjunction with World Sight Day 2019.
Focus Point Holding Bhd organised a series of activities at Sunway Pyramid, Petaling Jaya, under the theme “Vision First” to bring about awareness.
Focus Point president and chief executive officer Datuk Liaw Choon Liang said the company’s goal for World Sight Day 2019 was to educate the public on proper eye care.
“In addition, we want to bring attention to the prevailing global issue of preventable blindness and visual impairment besides the rise of myopia or shortsightedness among schoolchildren as well as young adults, “ he said in his speech.
“Many of us think that vision only deteriorates with age, but myopia among schoolchildren is growing at an alarming rate.”
He said the global prevalence rate of myopia in children was at 30% and it was estimated to increase to 50% by 2050, which is a staggering number of close to one billion.
“Many eye-related diseases can be prevented or treated through early detection and personal care, ” he stressed.
Therefore, he added, Focus Point was taking steps to ensure the public was well informed, such as visiting 10 to 15 schools each year to conduct free checks and teaching students how to protect their eyesight.
Malaysia Retail Chain Asso-ciation (MRCA) president Datuk Seri Garry Chua, who launched the event, lauded Focus Point for its efforts in championing eye health.
“As a key member of MRCA, Focus Point has also played a significant role in supporting the association and its members to grow the retail industry in Malaysia, ” he added.
The week-long roadshow invited eyecare professionals to conduct a five-station comprehensive eye check that was free for the public.
Those who underwent the screening were also advised on how best to properly care for their sight.
There were talks too on how to deal with myopia and tips for protecting one’s eyes from harmful UV rays.
Focus Point also supported Rotary Club and OneSight Foundation in a charity run this year, and proceeds from the run will be used to fund eye checks for over 1,200 students in November at the three-day “Love Your Eyes Vision Clinic” in Tampin, Negri Sembilan.
Apart from this, Focus Point will support Kiwanis Malaysia in conducting eye checks for students under the care of Kiwanis in Penang, Perak, Kuala Lumpur and Johor, and donating 600 spectacles to students in need.