HABIB Jewels new Oro Italia 916 collection is suitable for those celebrating Deepavali.
Habib Group corporate communications general manager Yasheedah Yashaiya said “oro” in Italian means gold.
Yasheedah said, “We have many loyal Indian customers who shop with us so we wanted to wish them a happy Deepavali and thank them for their support and trust in Habib Jewels.
“Although we may not come up with varieties of Indian jewellery designs, we believe our new Oro Italia 916 collection will catch the attention of Indian customers, ” she added.
Most of the designs feature dual tones of yellow and white gold including bangles which are popular accessories during this festive season.
The jeweller’s spokesperson and model, also known as “Miss Habib” Nikita Menon said, “I am very grateful to be a part of Habib Jewels.
“When I was younger, I saw my dad appreciating my mum with jewellery at their store in One Utama and that was the first time I was exposed to Habib Jewels, ” said the Miss Malaysia Universe 2019 finalist.
Nikita said jewellery was a common gift received by Indian women.
“We believe wearing jewellery is a sign of a royal bloodline and that our gods and goddesses wore them, too, ” she said.
Yasheedah said the idea for the Oro Italia 916 collection came up during National Day.
“We wanted to showcase the unity of all races in Malaysia so we decided to come up with a design that could be worn by all.
“Italians use 18-karat and below gold jewellery which is quite pale. Our Indian customers want pure 22-karat gold jewellery.
“Our database shows an increasing number of Indian customers at Habib Jewels with huge demand for gold jewellery and modern designs.
“Hence, we came up with Oro Italia 916 based on Malaysian 916 gold and Italian designs.
“The Oro Italia 916 collection for children comes in smaller sizes, ” she added.
Yasheedah said men would often buy new jewellery for Deepavali.
“Navaratna rings comprise nine precious gemstones and are a symbol of health, prosperity and happiness.”
Nikita said it was interesting to observe the changes in jewellery preferences from the old days to now.
“One of the changes is the size of the jewellery worn by Indian women, from thicker to thinner designs.
“It depends on individual preference. My mother prefers simple designs while my aunt favours thicker items.
“It is customary for us to wear jewellery on Deepavali day as it symbolises appreciation.
“Traditionally, we would wear it at all times but nowadays, we keep it in the bank for safety and only take it out for big functions, ” she said.
Yasheedah shared that there were three common Indian jewellery designs – “bombay”, “calcutta” and “madras”.
“Bombay” designs are more traditional while “calcutta” features fine and intricate work.
Oro Italia 916 is classified as a “calcutta” design.
Yasheedah said the Oro Italia 916 collection was competitively priced.
“This is the best time to invest in gold. Customers are welcome to visit Habib on Deepavali day too, ” she added.
From Oct 24 until Nov 3, Habib Group will hold an International Brand Showcase at The Curve shopping centre, Centre Court, Mutiara Damansara, Petaling Jaya.
All international brands under Habib Group such as Habib, Ice Watch and Pandora will be there.
For details, visit any Habib Jewels showroom.
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