Celebrate modern love with forever diamonds

  • Metro News
  • Tuesday, 15 Oct 2019

Less than 1% of the world’s natural diamonds are eligible to become a Forevermark.

FOREVERMARK unveils its latest campaign, “I Take You, Until Forever”, which celebrates modern views of love and relationships, exploring the beauty and reality of the vows that a couple make to one another.

Forevermark SVP chief marketing officer Costantino Papadimitriou said, “We have a vision, to bring the reality of love back to the world today and focus on the effort it takes to build ‘forever’ relationships.

“We’re doing this by telling stories of real love, through the format of vows, encouraging real couples to celebrate all the moments of beauty in their relationships.

“It is to not only show the positive sides of a relationship such as the grand gestures that go on an Instagram feed, but also the realistic facets – the challenges and mundane daily chores. The little things that you come to really value in your relationship that no one else sees.

“A vow should be a true representation of every relationship, acknowledging the ups and downs. Vows are carefully chosen to express one’s love and commitment, just as the diamond selected to represent this should, too, ” he added.

Each Forevermark diamond in the Forevermark Bridal Collection is a symbol of one’s enduring commitment to creating their ‘forever’ as a couple.

Beautiful, rare and responsibly sourced, every Forevermark-inscribed diamond is as beautiful, real and unique as the love that couples have for each other.

Formed over billions of years, each Forevermark diamond in the Forevermark Bridal Collection has gone on its own unique journey.

From its discovery and liberation from the depths of the Earth to the rigorous selection, less than 1% of the world’s natural diamonds are eligible to become a Forevermark.

Once selected, in the pursuit of absolute beauty, only the world’s finest craftsmen are trusted to cut and polish the Forevermark diamond using their skill and artistry, to unleash a diamond’s inherent natural beauty.

The Forevermark Bridal Collection consists of a wide array of diamond engagement ring and wedding band designs available at selected DeGem boutiques.

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