Putra Brand Awards 2019, the premier brand awards, is the only one endorsed by the Malaysia External Trade Development Corporation (Matrade).
Its organising chairman, Datuk Johnny Mun, said the awards had initially targeted 6,000 respondents for the research, but this year, they attracted more than 8,000 unique respondents that resulted in 28,000 responses.
“The 30% increase reaffirms that consumers today want to have a say in voting for the brands that are relatable to them, ” he said, adding that they introduced the platinum awards to allow smaller brand builders a chance for the spotlight, while the Hall of Fame celebrated brands that have consistently remained at the top of their class since the inception of the awards.
Matrade exporters development deputy chief executive officer Sharimahton Mat Saleh said the national trade promotion agency remained committed to supporting the Putra Brand Awards, as it was in line with their mission to champion the growth of local brands.
The Putra Brand Awards was launched in 2010 by the Association of Accredited Advertising Agents (4As) Malaysia, and is supported by the Malaysian Advertisers Association, the Media Specialists Association and the Malaysian Digital Association.
Star Media Group was the media partner of the Putra Brand Awards 2019.
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