Helping women to stay in the pink of health


  • Metro News
  • Friday, 04 Oct 2019

Breast cancer survivors (from left) Liew Swee Lee, Sarojini Kittu, Catharine Atmawidjaja (second from right) and Nurbayati Karim (right) with (from third left) Khor, Low, Loh and Ranjit at the launch of the Pink Power campaign.

WATSONS is partnering with the Breast Cancer Welfare Association Malaysia (BCWA) for the second consecutive year to empower women.

The collaboration aims to promote early detection among Malaysian women through the Watsons Pink Power campaign.

During the campaign until Oct 31, for every purchase of participating brand products worth RM50 and above, RM1 will be donated to BCWA.

In addition, shoppers will get a free RM10 voucher from participating brands, including Naturals by Watsons, Pink by Pure Beauty, Betadine, Bio Essence, Blackmores, Biore, Cetaphil, Gatsby, Good Virtues Co, Herbal Essences, Hada Labo, Kitsui, Kinohimitsu, Lifebuoy, Loreal Paris, Max Factor X, NH Detoxlim, Nivea, Nutox Stay Young, Nature’s Bounty, Oral B, Rimmel, Shokubutsu, Safi, Sunsilk, Simple, Vantelin, Vaseline and Wardah.

The pink ribbon, a global symbol of breast cancer awareness, will also be available as magnets, which can be purchased at RM5 in selected Watsons stores and online. Upon purchase, customers will get a free health check and free express makeover by Watsons experts.

“October marks Breast Cancer Awareness month. The Watsons Pink Power campaign aims to make a difference by empowering our shoppers and staff to educate themselves on breast cancer, including through regular health checks.

“To reach out to the younger generation, this year we decided to highlight the journey of a breast cancer survivor in a moving, impactful Instagram story.”

Watsons Malaysia managing director Caryn Loh said, “The Pink Power campaign in collaboration with BCWA aims to communicate that breast cancer patients have support groups in their challenging journey combating the disease.”

“It is our privilege to yet again partner with BCWA. We hope the donations channelled from the campaign will enable the association to continue its mission to improve the quality of life of women with breast cancer and create a well-informed society with regard to breast health and breast cancer.”

BCWA president Ranjit Kaur, a breast cancer survivor, said, “Our survivors go out and meet patients to give them information and support. We are grateful to Watsons management for educating the public about breast cancer. With regular checks and early treatment, breast cancer is not a death sentence.”

Present at the campaign launch alongside Loh and Ranjit were BCWA vice-president Janet Khor, Watsons Malaysia finance director and member of the Global Group CSR Committee Low Siew Hui and Watsons Malaysia customer director Danny Hoh as well as partner brand representatives, members of the media and breast cancer survivors.

The audience was also treated to a fashion show in collaboration with MIXXO — a women’s fashion brand from South Korea, where breast cancer awareness messages were communicated through the models.

To find out more about the Watsons Pink Ribbon campaign, visit www.watsons.com.my

Shop online at watsons.com.my or download the mobile app from Google Play Store or Apple App Store.

Follow Watsons Malaysia FB and Instagram for details.

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