Gearing up to draw tourists

Liow (second from left) with Zulkifly (second from right) at the Tourism Malaysia Media Night at R&F Sales Gallery.

JOHOR BARU: Tourism Malaysia is doubling up local and international promotion as part of its efforts to achieve Visit Malaysia 2020’s (VM2020) target of 30 million tourist arrivals and RM100bil in tourism receipts.

Tourism Malaysia deputy director-general (planning) Zulkifly Md Said said some of the initiatives were rolled out earlier this year, such as optimising the use of information and communication technology and engaging in smart partnerships with industry players.

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