Rewarding lovers of premium brew with unique glassware

  • Metro News
  • Friday, 27 Sep 2019

Add a touch of elegance to your dining experience with friends and family by enjoying 1664 Blanc, a unique refreshing brew with a hint of citrus and tropical notes.

Great taste inspires everyone and elevates moments with friends, setting the perfect mood and spurring memorable conversations for that unforgettable moment.

Inspiring you to show and share good taste, the No.1 premium French wheat beer 1664 Blanc offers a unique refreshing taste with a hint of citrus and tropical notes.

“To continue inspiring good taste, 1664 Blanc has launched the ‘Dinner in Blue’ campaign to add a touch of elegance at every dinner moment with style, ” said Carlsberg Malaysia marketing director Caroline Moreau.

“The campaign aims to illuminate the dinner experience of beer lovers with its great brew and exciting promotions, elegantly crafted for consumers to share and enjoy with friends and family.”

Featuring its beautiful iconic blue bottle inspired by the Eiffel Tower, 1664 Blanc is the representation of its origin.

Following its collaboration with KL Fashion Week 2019 as official beer of the annual fashion event, 1664 Blanc hits the fashion scene anchoring its passion for art and creativity.

“Unifying art, fashion and good taste, 1664 Blanc promotions are customised to reward consumers with exclusive designer merchandise with an added touch of elegance to their dinners, ” said Moreau.

1664 Blanc is partnering with more than 100 participating bars and restaurants to reward diners with a chance to win 1664 Blanc glassware when enjoying 1664 Blanc.

The glassware, designed by founder Jerome Hatt, is shaped with a large open top for that perfect sip.

The etchings of nucleation points at the base of the glass improves carbonation and coupled with its high centring to retain the freshness of a great brew.

Embossed with the 1664 script which dates to the creation of the brewery, this makes the glass a must-have for beer lovers.

Get a free three-piece elegantly designed coaster set instantly, with every purchase of a four-can pack of 1664 Blanc at supermarkets and hypermarkets, or at participating bars and restaurants when you buy three full pints, six half pints, one bucket or a tower of the premium beer.

Stand a chance to double your winnings with a premium gift box comprising a 1664 Blanc bottle, a 1664 Blanc 0.25cl glassware and a stylish pair of sunglasses.

Other premiums include a 1664 Blanc designer T-shirt or a beautifully designed 1664 Blanc 0.25cl glassware.

When purchasing 1664 Blanc at convenience stores, simply spend RM20 and above on 320ml or 500ml 1664 Blanc and redeem these gifts while stocks last.

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