IN CONJUNCTION with Malaysia Day, homegrown e-wallet Boost encourages citizens to do their part to “Boost My Malaysia”.
The campaign focuses on instilling five core values — kindness, cleanliness, healthier, fairer and more progressive Malaysia — as key building blocks for a better nation.
Boost’s parent company, Axiata Digital Services chief executive officer Mohd Khairil Abdullah said, “Boost My Malaysia represents the aspirations we have for this country. As a proud homegrown brand, we understand the inherent need to lead the way by setting a good example and inspiring all Malay-sians to support causes that can positively impact the environment and the social fabric of our nation.”
Over the next four weeks, all Malaysians have the opportunity to band together to access and support various causes through Boost’s e-wallet technology.
To lead by example, Boost joined hands with Pertiwi Soup Kitchen to distribute food aid to the less fortunate from the inner-city communities of Kuala Lumpur.
“Building a kinder Malaysia starts with ourselves. We need to realise that we can play a part as responsible citizens to help elevate quality of life with simple acts of kindness, ” said Khairil.
These are some of the ways Malaysians can support and be part of the “Boost My Malaysia” movement until Oct 11.
Just by spending with Boost, the e-wallet’s pledges up to RM2.50 to various causes for every 100 transactions done via the app.
For a kinder Malaysia, with every 100 online payment transactions made, you can help Boost give back to Pertiwi Soup Kitchen to provide food aid to the less fortunate.
For a cleaner Malaysia, collaborating with the World Health Organisation Global Service Centre on an international coastal clean-up movement, Boost assures that with every 100 bill payment transactions, you will be helping to remove 1kg of rubbish from the coasts, keep beaches clean and contribute to Reef Check Malaysia.
For a fairer and a progressive Malaysia, Boost will work hand-in-hand with the Rural Development Ministry on the Desa Pintar initiative to enhance entrepreneurship among rural residents and bring them into the digital economy.
Other initiatives Boost is supporting include the development of special education in which the e-wallet will contribute towards this cause for every 100 scans, and pay transactions done at physical partners and merchants.
Finally, for a healthier Malaysia, with every 100 prepaid top-ups purchased, Boost commits to help MySTEMI Foundation generate funds that will enable patients who suffered heart attack to gain access to the latest treatments and intervention.
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