THE Federal Territories Ministry is targeting 30 million tourist arrivals in Kuala Lumpur, Putrajaya and Labuan next year thanks to a strategic partnership.
To help promote tourist attractions in its territories, the ministry has signed a deal with AirAsia.
The partnership worth RM1mil includes advertisements on overhead compartments in both domestic, Indonesia and Thailand-bound aircraft, AirAsia’s in-flight WiFi (Rokki) and via the AirAsia Travel360 magazine.
Federal Territories Minister Khalid Abdul Samad expressed optimism that the partnership would be a success, saying that the ministry would extend it upon a satisfactory review of its impact after six months.
“With an average of 85 million passengers annually, we are confident this partnership with AirAsia would be fruitful in promoting tourism in the federal territories.”
Khalid said the effort was in conjunction with Visit Malaysia Year 2020.
“Tourism is an important economic sector that is capable of generating significant revenue, so we must seize this opportunity.
“The tourism sector is expected to bring in about RM100bil in revenue.”
He said the partnership would also help shed light on undiscovered tourist attractions.
“We must promote the diversity of our culture and heritage to the rest of the world, ” he added at the launch of the AirAsia in-flight media advertisement space at Labuan Airport.
Meanwhile, AirAsia Bhd non-independent, non-executive director Datuk Abdel Aziz Bakar said the airline would look into expanding its operation in Labuan to support increased demand.