FT Ministry and airline ink RM1mil tourism deal


Khalid (fourth from left) and Abdel Aziz (on Khalid’s left) launching the AirAsia in-flight media advertisement space at Labuan Airport.

THE Federal Territories Ministry is targeting 30 million tourist arrivals in Kuala Lumpur, Putrajaya and Labuan next year thanks to a strategic partnership.

To help promote tourist attractions in its territories, the ministry has signed a deal with AirAsia.

The partnership worth RM1mil includes advertisements on overhead compartments in both domestic, Indonesia and Thailand-bound aircraft, AirAsia’s in-flight WiFi (Rokki) and via the AirAsia Travel360 magazine.

Federal Territories Minister Khalid Abdul Samad expressed optimism that the partnership would be a success, saying that the ministry would extend it upon a satisfactory review of its impact after six months.

“With an average of 85 million passengers annually, we are confident this partnership with AirAsia would be fruitful in promoting tourism in the federal territories.”

Khalid said the effort was in conjunction with Visit Malaysia Year 2020.

“Tourism is an important economic sector that is capable of generating significant revenue, so we must seize this opportunity.

“The tourism sector is expected to bring in about RM100bil in revenue.”

He said the partnership would also help shed light on undiscovered tourist attractions.

“We must promote the diversity of our culture and heritage to the rest of the world, ” he added at the launch of the AirAsia in-flight media advertisement space at Labuan Airport.

Meanwhile, AirAsia Bhd non-independent, non-executive director Datuk Abdel Aziz Bakar said the airline would look into expanding its operation in Labuan to support increased demand.

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3
   

Next In Metro News

Gombak Ramadan bazaar ordered to close for four days over SOP non-compliance
Preparations made in case more schools close
Volunteers help 5,000 register for Covid-19 vaccination
Villagers seek settlement for uncompleted homes
Community policing posts well received
Master languages besides mother tongue, Malaysians urged
Back-to-school assistance
In recognition of excellent work
Youths urged to apply to state creative industry fund for arts and culture projects
RM5mil matching grants for SMEs

Stories You'll Enjoy


Vouchers