New toothpaste combats common oral health problems

(From third left) Dr Shazril, Dr Chong, Wong, Dr Cheah and Guardian personal care head Tiffany Choo, together with guests and key opinion leaders at the launch of Sensodyne Sensitivity and Gum toothpaste. — SAM THAM/The Star

TOOTH sensitivity and gum problems can cause discomfort and pain for people daily.

As such, Sensodyne has introduced Sensodyne Sensitivity and Gum, a new dual-action toothpaste to address both problems.

The latest addition has been clinically proven to relieve sensitivity and improve gum health.

Its dual action formula works to actively build a layer over sensitive areas of teeth, so as to protect teeth against sensitivity, while targeting and removing plaque bacteria that can cause swollen gums, bad breath and other gum problems.

At its launch at Sunway Pyramid, GlaxoSmithKline (GSK) Consumer Healthcare Sdn Bhd (Malaysia, Singapore and Brunei) general manager Bryan Wong said, “Our products help relieve pain caused by sensitive teeth and we aim towards creating a future free of sensitivity pain for Malaysians.

“One out of three Malaysians suffers from tooth sensitivity and over 50% of sensitivity sufferers also report signs of gum problems.

“The all-new Sensodyne Sensitivity and Gum is a dual-action toothpaste, which relieves tooth sensitivity and improves gum health, ensuring lasting protection for your overall oral health, ” he said.

He emphasised that oral health remained their priority.

“We place science and innovation at the core of our company, and Sensodyne Sensitivity and Gum is a great example of our commitment to product development.”

Sensodyne is also partnering with Malaysia Dental Association (MDA) to provide free dental check-up at 815 dental clinics nationwide (visit for the list of places) to encourage people to visit dentists regularly for healthier teeth and gums as well as promote good oral care techniques.

Speaking to the media later, Wong said those concerned about having the right toothpaste for their sensitivity condition and gum health would be their target audience for the new product.

“We have rolled out the latest product at supermarkets and retail outlets in the last few weeks, “ he said, adding that Guardian was one of their top partners.

Wong said the new toothpaste was the second product launched for sensitivity.

MDA honorary secretary Dr Chong Zhen Feng urged Malaysians to take advantage of the free dental check-ups.

“Gum disease is the No. 2 non-communicable disease in the world, ” he said.

Universiti Malaya Department of Restorative Dentistry lecturer and consultant periodontist Dr Cheah Chia Wei, in her presentation, said there was a chronic gum disease called periodontitis, which damages the soft tissue and destroys the bone that support teeth, while gingivitis involved inflammation of the gum.

She said the National Oral Health Survey of Adults (NOHSA) done by the Health Ministry in 2010 revealed that 94% of Malaysians had periodontal (gum) disease and 18% were in severe form.

On the side effects of gum disease, Dr Cheah said it included tooth loss, impaired chewing ability and efficiency and poor nutritional intake.

“To prevent gum disease, brush twice daily with toothpaste, have a well-balanced diet and healthy lifestyle, quit smoking, have diabetic control and visit the dentist regularly, ” she added.

Dr Cheah said NOHSA 2010 revealed that nine out of 10 Malaysians have experienced some form of gum disease.

“They are unaware that this is a gum disease condition and have to check properly. They have to go to the dentist twice a year for check-ups.

“Once the initial treatment starts, we will continue to monitor the patient for three to four months. The priority is to control gum disease, ” she stressed.

At the event, key opinion leader Dr Shazril Shaharuddin, 31, also shared his experience on gum sensitivity.

“GSK invited me to do this video to educate on gum sensitivity and the proper technique of tooth brushing.

“I was shocked when I found that I had bad plaque (sticky,

colourless film of bacteria that forms on teeth) and tooth sensitivity too. I learnt how Sensodyne helps to reduce sensitivity, ” he added.

In conjunction with the launch of the product, Sensodyne is hosting a roadshow with Guardian Pharmacy at Blue Concourse, LG2 at Sunway Pyramid.

Visitors can learn about teeth sensitivity and gum health knowledge as well as try the “Stains, Chill, Brush Dental Test” until Sept 16.

Sensodyne’s new product retails at RM16.90 per box while its toothbrush is priced at RM10.90.

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