Charmed by new autumn collection

Guests and the media at Pandora’s brand relaunch and unveiling of its Autumn 2019 collection in Kuala Lumpur.

Pandora kicked off its brand relaunch in Malaysia with the unveiling of its Autumn 2019 collection.

Held at Jao Tim in Jalan Sultan, Kuala Lumpur, the revamped jewellery brand showcased its Oak Leaf and Pandora O collections.

Ranging in three sizes with a snake chain finish, the O pendant lets one wear their favourite charms in a different way. It is available in Sterling Silver, Pandora Rose and Pandora Shine.

The Oak Leaf collection on the other hand captures the essence of nature and wildlife.

In keeping with the autumn theme, it includes 18k gold-plated and sterling silver earrings designed in the shape of a leaf. To complement this, there are woodland-inspired charm pieces in the shape of leaves and acorn that complete the look.

Present at the brand relaunch and showcase of the latest collections was Pandora Malaysia and Brunei chairman Datuk Seri Meer Habib, who said, “Pandora has always been synonymous with self-expression and women empowerment.

“With the new collection, we look forward to seeing women of all ages coming together to celebrate what defines them. And what better way to express emotions than with Pandora.”

The event also highlighted beautiful pieces from the brand’s Purely Pandora, Pandora Friends and Pandora Reflexion collections, including bracelets, earrings, rings, pendants and charms embellished with intricate designs.

“The pendant charms from these collections bring a certain fantasy-like feel as the designs are mostly incorporated with small, precious-cut gemstones, ” she said.

The event also unveiled Pandora’s new look — pink, the brand’s new signature colour, with its crown O in a more oval shape.

Meer said, “The rebrand and collection will bring a completely refreshed visual identity for Pandora.

“Customers can restyle their charms in the form of necklaces and this will give them the freedom of expression through our pieces.

“We want them to cherish their memories and with our tag line ‘Unforgettable memories’, we believe our new Autumn collection will speak for itself, ” he said.

The Pandora Autumn 2019 collection with 69 design pieces is available at 37 stores nationwide. — A. KINANCY SUSANNE

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