The festival was part of Agrobank’s aim to expand networking and provide business opportunities for agropreneurs in durian-related businesses.
The festival was launched by Agriculture and Agro-Based Industry Minister Datuk Salahuddin Ayub, witnessed by its Deputy Minister Sim Sze Tzin, ministry secretary-general Datuk Mohd Sallehhuddin Hassan, Tourism, Arts and Culture Ministry’s Domestic and Events Division senior director Datuk Dr Ammar Abd Ghapar, Agrobank covering president and chief executive officer Khadijah Iskandar as well as visitors.
The event was held in conjunction with Agrobank’s 50th anniversary as well as to provide latest updates on the prospects and potential in durian business.
It also provided an opportunity for visitors to gain information on financial solutions for SMEs.
According to Khadijah, the festival was held to support the government’s effort to encourage more agropreneurs to venture into the durian industry.
“With the ‘Durian as Business’ concept, the festival was held not only to enjoy the delicacy of the King of Fruits but also to help durian agropreneurs to promote their products and services.
“We have helped finance durian-based agropreneurs with total financing amounting to RM90mil,” said Khadijah.
“Agrobank hopes that agropreneurs will take advantage of these opportunities to expand their durian-based businesses internationally.”
The durian festival offered a variety of exciting activities, including sale of durian, cooking demonstrations, performance by Datuk Ramli Sarip, games and exhibition.
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