Retailer opens store on e-commerce platform


  • Metro News
  • Monday, 09 Sep 2019

(From left) Senheng Malaysia deputy managing director Wong Chee Hoe, Lee, Lim, Lazada Malaysia chief executive officer Leo Chow and Senheng Malaysia deputy managing director KC Lim after signing an MOU to appoint Lazada Malaysia as Senheng’s exclusive and preferred e-commerce partner.

SENHENG customers can now shop on its official store on e-commerce platform Lazada.

The household electronics giant has appointed Lazada as the exclusive and preferred e-commerce partner to enhance its digital footprint and accessibility to customers nationwide.

“E-commerce has drastically changed the way people make purchases by using the Internet as the modern retail solution to shop.

“With the changing customer shopping behaviour, Senheng is stepping up to the game to innovate and build a strong and integrated online and offline presence, so as to offer a seamless and altogether more personalised shopping experience to its customers.

“This is the main reason behind the exclusive partnership with Lazada Malaysia, to expand boundaries in order to tap into the emerging segment and we will also be able to extend our key value propositions such as an extra one-year warranty across Lazada’s extensive customer base, to thrust our business to the forefront of the digital economy, ” said Senheng Malaysia managing director Lim Kim Heng.

Lazada Malaysia chief business officer Kevin Lee said the partnership would see greater integration of Senheng’s offline business with its online presence through Lazada’s super e-Business tech solutions, which is also in line with Lazada’s commitment to support Malaysian businesses and grow the local digital economy.

Meanwhile, Lazada’s 9.9 Big Discovery Sale, which also coincides with LazMall’s one-year anniversary in Malaysia, offers customers more visibility and time to discover a wide assortment of deals.

The Discovery theme also extends offline to 20 selected Senheng stores in the Klang Valley where customers can hunt for deals by looking out for the Lazada heart with QR code and scan with Lazada’s app scan function to collect Senheng vouchers that can be redeemed today during the 9.9 mega sale.

Meanwhile, the 9.9 mega sale offers great deals and activities, including Lazada’s Lowest Price Guarantee on LazMall products today.

If a lower regular selling price on an identical, in-stock, non-promotional product is spotted on another online store, Lazada will pay two times the difference.


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