Bubbling with fresh innovation

(Clockwise from bottom left) Carlsberg Malaysia chief financial officer Lim Chee Keat, marketing director Caroline Moreau, Tan, Akiskalos, corporate communications and CSR director Pearl Lai and supply chain director Piotr Zajac at the launch of Carlsberg – Just Keeps Getting Better!

A BOTTLE cap liner and a laser etched hop leaf in a stem glass became the centre of attention at the launch of Carlsberg Malaysia’s new brand identity at Marimbar, a rooftop bar at Pinnacle PJ in Petaling Jaya.

Incorporated into the beer brand’s revamping exercise, these details, though minute, play a part in maintaining the drink’s freshness, said its corporate communications and CSR manager Ezra Low.