JOHOR BARU: Travellers can expect special deals from Desaru Coast and Legoland Malaysia Resort at the upcoming Malaysian Association of Tour and Travel Agents (MATTA) Fair.
The two are returning as Malaysia’s Favourite Theme Parks at the event.
The 48th edition of the travel fair will be held at Putra World Trade Centre (PWTC), Kuala Lumpur, from Sept 6 to 8.
MATTA Fair September 2019 oversight committee chairman Rocky Kho said visitors should include Desaru Coast and Legoland on their holiday destination list as many attractive offers would be available.
“MATTA Fair’s collaboration with Desaru Coast and Legoland will give both theme parks greater brand visibility and capture holidaymakers’ interest at the fair, ” he said at a joint press conference held at Wisma Matta, Kuala Lumpur.
Kho noted that both had played their respective roles to put the country on the world map.
He encouraged Malaysians to visit local attractions in conjunction with Visit Malaysia Year 2020.
MATTA chief executive officer Phua Tai Neng said the two would be among nine theme parks offering various deals at the fair.
“Local travellers should take advantage and visit the fair to get the best deals from these theme parks for their holidays, ” added Phua.
Desaru Coast offers a coastal getaway with bespoke holiday experiences.
The destination has renowned hotels and resorts, two championship golf courses, a conference centre and an adventure waterpark.
The special offers include the uniquely tailored “Stay and Play” and “Stay and Splash” promotional packages.
Legoland, a Lego-themed destination that combines a theme park, water park and hotel, is a family holiday destination with more than 70 rides, slides, shows and attractions.
Integrated Theme Parks and Attractions group chief commercial officer and chief executive officer Philip Whittaker, who represented Desaru Coast, said there were attractive offers and good deals for families and couples who visit the fair to plan their holidays.
Whittaker said they had received good response from Malaysians and Singaporeans on Desaru Coast and expect to see growth from regional visitors over the next few years.
“We have products with international standard, ” he emphasised, adding that there would be good on-site deals.
Desaru Development Holdings One Sdn Bhd chief executive officer Roslina Arbak said, “With our destination launched, our long-standing relationship with MATTA provides a great avenue for us to reach out to Malaysian travellers and offer them a unique insight towards Desaru Coast as a great holiday destination.
“Beyond the attractions and beaches, Desaru Coast also has experiential activities within Greater Desaru, promising a unique blend of tourism offerings.”
Adventure Waterpark Desaru Coast will be offering discounts of 35% on admission tickets and 45% on an exclusive Family and Friends package.
There will also be mystery hour sales at the Desaru Coast Pavilion, with 60% discount on the Adventure Waterpark Family and Friends package.
Legoland sales and marketing director Thila Munusamy said only the best deals would be offerred at the fair.
“To celebrate our successful partnership with MATTA, we are giving more exclusive rewards and attendees will receive an extra discount of 20% on our one-day tickets, which will automatically be upgraded to an annual pass, ” she shared. Guests heading to Legoland can look forward to Sea Life Malaysia, an aquarium housing over 13,000 marine life from 120 species and 11 different habitat zones.
“We also offer new experiences such as Lego Friends live performances from the popular Lego Friends TV series on a daily basis.
“There will be three to four interactive shows daily, consisting of five girls with different characters and personalities.
“Audiences will be immersed in the musical performance of Heartlake City, with the latest visual mapping technology, ” Thila elaborated.
She highlighted that the Lego Hidden Side would be integrated with the existing Brick or Treat event as Lego Hidden Side Halloween in October.
“It is a new series of building sets that combine traditional brick building with augmented reality.
“Children can use the smartphone app to reveal a hidden world of interactive mysterious challenges, ” she said.
She said sales increased between 10% and 15% during the fair every year.
“Today, we are not only ready to continue our efforts to support Johor for a successful Visit Johor Year 2020 but with Visit Malaysia 2020 just around the corner, our doors are open to welcome international tourists as well, ” she added.
To date, 294 exhibitors have taken up 1,398 booths at PWTC, compared to 1,364 booths at the last fair in March.
The fair will occupy 29,000sq m of exhibition space covering seven halls.
Halls 1,2 and 3 as well as the Linkway will feature overseas destinations, while Halls 4 and 5 will be for domestic destinations.
Hall 1M will offer umrah packages only, which has been expanded to 118 booths.
The fair will be open from 10am to 9pm. Admission is RM4 per person and free for children below 12.
For details, visit the MATTA Fair official Facebook page @mattafairkualalumpur and official Twitter account @MATTA_FAIR.
Star Media Group Bhd is one of four media partners for the fair, which is endorsed by the Tourism, Arts and Culture Ministry.
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