Exciting addition to coffee range


Tan and Santharuban holding Wonda 3-in-1 Premium Coffee variants at the launch.

THE new Wonda 3-in-1 Premium Coffee range is its first foray into the pre-mixed segment and marks a significant milestone for the brand.

With the introduction, consumers can now enjoy a cup of “just brewed” Wonda Coffee anywhere, anytime.

Wonda 3-in-1 Premium Coffee is made with Arabica fine blend which delivers a great coffee experience in three variants: Kopi Tarik (full-bodied with a creamier texture), Original (classic coffee taste with the perfect balance between coffee and milk) and Mocha (combination of chocolate and coffee for an irresistible taste).

The positive growth seen in the ready-to-drink (RTD) range has given Wonda Coffee the confidence to grow their brand even further and expand their footprint in the powdered coffee segment.

“We have captured 27% of the total RTD market, and this is the first step for Wonda to enter the non-RTD beverage (coffee segment), ” said Etika Sdn Bhd marketing and alternate business senior vice-president Santharuban T. Sundaram

“Our ambition is to do well in this new business segment.

“We hope to exceed our sales target for this non-RTD in the first year.”

Santharuban added that they were targeting homemakers as well as those working in offices who want to drink hot coffee,

Shopee has been chosen as the first exclusive online retail partner to extend the brand’s reach and provide consumers with greater convenience to obtain the products.

The launch for the collaboration was held at Shopee Theatre Hall, Southpoint, Mid Valley City, Kuala Lumpur.

Wonda Coffee has also launched its official store on Shopee Malaysia – one of the country’s leading e-commerce platforms.

In conjunction with the launch, until today, Wonda Coffee is offering the first 300 consumers RM5 off on their Wonda 3-in-1 Premium Coffee purchases on a first-come, first-served basis.

This introductory promotion will be followed by other exclusive deals and promotions until October on https://shopee.com.my/m/wonda-coffee.

In his speech, Shopee Malaysia category manager Tan Ming Kit said that they have 20 million downloads in Malaysia.

“Coffee is in the top five category, so we are pleased to have Wonda as a partner, ” said Tan.

He added the launch comes at an opportune time as Shopee is having its 9.9 Super Shopping Day until Sept 9.

“Shopee’s flagship shopping event brings an increase in customer traffic, which will translate into maximum exposure for the all-new Wonda 3-in-1 Premium Coffee, ” he said.

For information, visit https://www.facebook.com/WondaCoffeeMalaysia.

Etika markets and distributes some of PepsiCo’s global brands and its own range of products, which include Wonda Coffee.

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