Through MATTA Fair September 2019, Taiwan Tourism Bureau (TTB) hopes to showcase more of the country’s vibrant cultural attractions, delicious food and beautiful scenery from the city to the suburbs.
TTB Kuala Lumpur office director Abe Chou shared at a press conference at Wisma Matta in Kuala Lumpur that Taiwan’s rich tourism resources and charm were very popular among Malaysian travellers.
“In 2018, more than 520,000 Malaysian tourists visited Taiwan and the number has increased by 4.13% in the first half of this year compared to the same period last year.
“Additionally, the Muslim population in Taiwan has reached 300,000,” he said.
He added that Taiwan, being ranked the third most popular non-OIC (Organisation of Islamic Cooperation) country among Muslim tourists worldwide in the Mastercard-CrescentRating Muslim Global Travel Index 2019, was quickly emerging as one of the popular destinations for Muslim tourists.
“There are more than 217 hospitality companies in Taiwan with various Muslim-friendly tourism environment certifications.”
To ease travelling for Muslim travellers, TTB has also developed the Halal-TW app in Malay version which allows functions such as finding halal eateries in the country,” he said.
Visitors to the fair can look forward to experiencing the beauty of the country at the Taiwan Pavilion in International Hall 1 through a line-up of activities, including on-site DIY farmhouse kitchen experience, mango shaved ice sampling, the Alishan Mountain tea ceremony as well as performances by the Fantu Art Performance Group and the Tsou Traditional Dance Team.
TTB will also be promoting choice destinations through its Salam Taiwan campaign as well as the Taiwan Small Town Ramble campaign, which highlights 40 villages and towns that showcase the unique characteristics of Taiwan.
There are also gifts for redemption for those who purchase Taiwan travel packages, on a first-come-first-served basis. MATTA outbound vice-president Cynthia Tan encouraged Muslim travellers to explore Taiwan to experience what it has to offer.
“There are now many Muslim-friendly facilities in Taiwan to accommodate the needs of Muslim travellers.
“Take this opportunity to get a taste of the interesting activities and food sampling at the Taiwan Pavilion as well as to secure great travel deals,” she said.
In terms of connectivity, MATTA chief executive officer Phua Tai Neng said there were five airlines operating weekly between Malaysia and Taiwan.
“These airlines are Malaysia Airlines, China Airlines, Eva Airlines, AirAsia and Malindo via Kuala Lumpur International Airport, Penang International Airport and Kota Kinabalu Airport. Therefore, connectivity is not an issue to travel to Taiwan,” said Phua, adding that travel insurance was crucial when travelling.
Phua also encouraged visitors to use public transportation such as the LRT and e-hailing services to avoid traffic congestion and parking challenges.
To be held from Sept 6 to 8 at Putra World Trade Centre, MATTA Fair September 2019 will have 1,398 booths and is expected to attract 110,000 visitors and rake in RM220mil during the three-day event.
MATTA Fair September 2019 is open from 10am to 9pm and admission is RM4 per person and free for children aged below 12.
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