Celebrating beauty of diversity


  • Metro News
  • Wednesday, 21 Aug 2019

Lee (left) handing over Beauté Library gift cards to Star Media Group client brand marketing general manager Sara Chacko for the #AnakAnakMalaysia Walk 2019.

MALAYSIANS are gearing up for this year’s #AnakAnakMalaysia Walk and joining in the celebration of the country’s diversity is lifestyle and beauty brand Beauté Library.

Created under Emax Beaute International Sdn Bhd, the local brand is sponsoring 8,000 gift cards worth RM7mil for walkers to experience a Beauté Floral Essential Facial session.

Each 12-step facial session will be customised by the brand’s consultants to suit individual skin types and needs.

“The campaign, which unites Malaysians, is very relevant to our business and we have a common language.

“We are a Malaysian brand, the organisers Eco World (Development Group Bhd) and Star (Media Group Bhd) are also Malaysian companies.

“The walk brings together Malaysians across different races and cultures.

“This is what Beauté Library does as well.

“Diversity is a priority for us, especially when it comes to hiring and making sure our products are suitable for all skin types,” said its managing director Wilson Lee.

Its participation is also to raise awareness of the Beauté Library brand.

Established in 2011, the first-time sponsor has in recent years been partnering campaigns or corporate social responsibility initiatives that help better Malaysian lives.

Beauté Library, which provides four types of beauty and wellness-related services, has nine outlets in the Klang Valley.

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